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Yuna BrandsThe Singapore-based e-commerce aggregator has raised $30 million after five months in pre-Series C financing. $30 million in Series B funding Raised in September last year.
Northstar Group, a regional private equity firm, is the sole investor in Una Brands’ latest round, which includes both equity and debt. He declined to say how much equity and debt the new round would include. When asked, he refrained from expressing his opinion.
The company Since its inception in 2021, it has raised a total of over $100 million in funding. It said it will continue to leverage its new capital platform and acquire direct-to-consumer brands in categories such as home and living, mother and baby and beauty and personal care.
Yuna Brands differentiates itself as an Asia-focused e-commerce aggregator that can handle brands across all channels, such as Amazon, Shopify, Shopee, Lazada and Tokopedia, compared to its peers that focus on brands sold on Amazon.
According to Kevin Bo, the company’s director of corporate development, Una Brands’ key differentiation in geography, e-commerce channels and product categories gives the company a long-term competitive advantage and greater protection against any industry headwinds. , he said.
Bu added that due to the macroeconomic environment, the company is focused on profitability, telling TechCrunch that Yuna Brands in $70 million in revenue for the last fiscal year and EBTDA expects to achieve profitability this year. (The startup said in September that it had more than $50 million in annual revenue.)
The company, which employs more than 200 people in Singapore, Indonesia, Malaysia, Australia, India and China, has acquired more than 20 e-commerce brands in Asia. Its flagship brands, Singaporean furniture brands ErgoTune and EverDesk+, are now available in Asia and recently expanded to the U.S. The company also has Australian “unbreakable” drinkware startup Belaforte in its portfolio.
In a statement, Una Brands praised its new investor, saying, “We believe. [Northstar’s] Deep knowledge of Southeast Asian markets and strong e-commerce experience will be invaluable to Yuna Brands as we look to double our operations in the region.
Early investors in Una Brands include Alpha JWC Ventures, White Star Capital, 468 Capital, 500 Global, Claret Capital Partners, Global Founders Capital and Kingsway Capital.
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