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The project will collect/purchase digital fur fashion as NFTs and the proceeds will go towards fighting fur trafficking. The campaign was launched by MET AMS. Europe Heading up Metaverse Festival, Hexaware will showcase a digital hair fashion collection featuring five pieces digitized as NFTs. Students of the University of Westminster Fashion institute He created head-turning designs for the collection. Paul Van RackCreative Director- Mobiquity, part of Hexaware he said., “The UNFUR project deliberately creates a tension between buying a digital hair fashion piece (because it’s considered beautiful) while knowing that it shouldn’t be bought in the physical world. We use this duality as a trigger and direct the audience to the auction. One of UNFUR’s NFTs and by doing so, what is happening with the hair industry. Support struggle.
This project explores the possibilities that the metaverse can offer to the fashion industry and removes the limitations of the physical world. Hexaware is excited to be a part of this initiative to leverage its Metaverse capabilities, take bold steps to explore the endless fashion possibilities of NFTs, and embrace an ethical and responsible way to protect animals slaughtered for their precious fur. The campaign reinforces digital platforms as viable and sustainable options to bring about the next big revolution in the fashion industry.
The project has been recognized with various awards, which is an indication of the impact it has created in the NFT domain. Some of the prestigious awards received are – FWA: Place of the Day, CSS Design Awards: Place of the Day, UI Design Award, UX Design Award, Innovation Award, Oh noSite of the Day, Developer Award.
Emmanuel Kingsley Chief Technology Officer at Hexaware Technologies Metaverse he said., “We are lucky to have the opportunity to use our curiosity in the Metaverse to show a new face to the fashion industry to save millions of animals from cruelty. Like innovation, exploring new possibilities in the Metaverse is our endeavor and this campaign gives us the right impetus for our future endeavors.”
About Hexaware
Hexaware is a global IT, BPS and consulting services company empowering businesses worldwide to realize digital transformation at scale and speed.
Learn more about Hexaware at http://www.hexaware.com. Take an immersive 360° virtual tour of our campuses around the world at https://www.hexawareimmersive.com.
Logo: https://mma.prnewswire.com/media/530945/Hexaware.jpg
Source Hexaware Technologies Ltd.
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