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Here’s another episode from Inside Startup Battlefield , a podcast mini-documentary that takes a behind-the-scenes look at the disruptive battlefield of TechCrunch. Maggie I just dropped my new EP: Getting to Know Battlefield 200. Oh, and if you want to speak at TechCrunch Disrupt, you can apply now to speak!
TechCrunch’s Top 3
- Don’t you just love the new feature?We have a panel in Barcelona for Mobile World Congress, and one of the main stories coming out of it is the new features Google has announced for Android, Chromebook and Wear OS. We will allow. Aisha It gives you results, but it also includes productivity, communication and accessibility. You know, the equivalent of the three educational “Rs”, but for mobile instead.
- A reason to wear glasses at nightSpeaking of Mobile World Congress, Xiaomi unveiled its lightweight AR glasses with a “retina-level” display. Ivan He wrote. Also check out Ivan’s other Xiaomi story on the 13 Pro flagship.
- This phone is literally cool.OnePlus has been rolling with new products this month and now today, Brian The gaming concept reports on the sleek liquid cooling feature on the phone.
Startups and VCs
Card collectors argue over how much their cards are worth. New Jersey-based Colax has raised $5.5 million to offer card enthusiasts a free iOS and Android app that lets them scan their business cards and get rewards in return. Ivan Reports.
Co-founded by former OpenAI employees, Anthropozic has begun offering AI text generation models to partners. Kyle Reports. The first business to announce it is integrating anthropic models is Robin AI, a legal tech startup that has raised over $13 million. Quora’s experimental chatbot app for iOS and Android uses PO, anthroponic models, but is currently not monetized.
And we have five more for you:
Use estimated LTV to increase marketing campaigns
Image Credits: Chris Baynham (Opens in a new window) / Getty Images
Last fall, Voyantis CEO Ido Wiesenberg shared a TC+ post on predictive modeling of customer acquisition costs across multiple strategies.
In the follow-up, he explains how to use predictive lifetime value (LTV) to create “more targeted and effective acquisition strategies focused on acquiring and retaining customers.”
Adding estimated LTV to decision flows can help identify profitable customers early in the sales cycle, but also shorten underperforming ad campaigns, set performance targets, and help teams adjust mid-budget.
Three more from the TC+ team:
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Big Tech Inc.
The latest Twitter layoffs at issue over the weekend include Esther Crawford, CEO of Twitter Payments, who oversees the company’s Twitter Blue Verified subscription. She was one of Elon Musk’s most public cheerleaders following his acquisition of the social media giant. Rebecca He reported that about 50 people were part of the layoffs.
And, just when you thought we were getting a break from AI chatbots, Aisha He writes that Snapchat is now powered by OpenAI’s GPT technology. That’s right, folks, it’s called “My AI” and for $3.99 a month, you can give it a whirl too. Go ahead, ask for birthday gift ideas for your BFF.
And we have five more for you:
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