Crown Royal Celebrates Black-Owned Atlanta Beauty Businesses With Generous Hour Series

Crown Royal supports black salons that serve communities through the Charity Fund for Fearless Foundation

Atlanta, August 19, 2022 /PRNewswire/ — August is National Black Business Month and The Crown Royal is raising a glass to those who help make it happen. Atlanta Beautiful: Black beauty for small business owners. Last night, Crown Royal teamed up. Atlanta Entrepreneur Alicia Scott Range Beauty and Grammy nominated duo EARTHGANG will host a special Hour of Generosity event to celebrate and connect Black Beauty small business owners. Atlanta.

Find the full interactive multi-channel news release here: https://www.multivu.com/players/Amharic/9078551-crown-royal-celebrates-black-owned-atlanta-beauty-businesses-generosity-hour-series/

The night was worried Alicia ScottThe owner and founder of resin beauty that surprised the area Atlanta Small business owners in attendance 40,000 dollars A gift on behalf of the Crown Royal to thank them for their commitment to the community. EARTHGANG, partnered with Crown Royal last December as part of a give back initiative designed to support local. Atlanta Artists (musicians, dancers, actors, etc.) performed, which was streamed live from their Instagram page (@earthgang) for those not in attendance to enjoy.

To further recognize people who support self-expression, identity and culture AtlantaCrown Royal completed its first year as a partner of the WNBA’s Atlanta Dream, which hosted players in the area as part of National Black Business Month. Atlanta Salons and services have been completed to thank them for their commitment to the community.

“Crown Royal’s generous hours are designed to honor true icons who are making an impact in their communities and provide support to highlight their work,” said Nikki Heckles, vice president of Crown Royal. We recognize the important role it plays. Those in their communities feel good inside and out. “

In addition, Crown Royal will continue to donate to support black small businesses and entrepreneurs 25,000 dollars To Fariha Foundation, one AtlantaA non-profit, fearless fund – founded to educate and empower entrepreneurs of color.

“With this partnership with Crown Royal, we are excited to offer local Atlanta Small business owners who have access to educational and financial resources through various programming,” he said Ariane Simon, CEO and Co-Founder, Fearless Fund and Fearless Foundation. “Last night’s Hour of Generosity gave Black Beauty business owners an opportunity to network and celebrate their commitment. Atlanta society”

Join Crown Royal in providing food to those who matter most in our communities by visiting www.crownroyal.com/generosity-fund/.

About the Crown Royal
Crown Royal Canadian Whiskey is the number one selling Canadian whiskey brand in the world and has a tradition as long and unique as its taste. Specially combined to remember a great visit Canada Made by King George VI And Queen Elizabeth of great britain In the year 1939 Crown Royal’s smooth, elegant taste and gift-worthy presentation reflect its Royal origins – considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol, with an impressive portfolio of brands. Johnny WalkerCrown Royal, Bullet and of Buchanan Whiskey, Smirnoff, Ciroc and Ketel One Vodkas, Casamigos, Deleon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO ) and the London Stock Exchange (LSE: DGE ) and their products are sold in over 180 countries worldwide.

For more information about Diageo, their people, brands and performance, visit diageo.com. Visit DRINKiQ.com, Diageo’s global source for responsible drinking, for information, initiatives and ways to share best practices. Follow news and information about Diageo North America on Twitter and Instagram: @Diageo_NA.

About the fearless foundation
The Fearless Foundation is a 501c3 organization with a mission to educate entrepreneurs through training, reduce racial inequity, and access capital for African-Americans. We offer business, educational entrepreneurship programs and college scholarship programs. For more information, please visit www.fearless.fund/foundation-2.

About EARTHGANG
EARTHGANG are a Grammy nominated, platinum certified duo. Atlanta, GA Featuring Olu and Wowgr8. The pair launched into the scene with a string of EPs and quickly gained a reputation for their slick style and infectious live energy. Marrying lean, sharp-eyed lyrics with Southern-fried soul, each song comes fully prepared, hitting hard and poking fun at political issues. Spotted by J. Cole at one of their live shows, the pair were immediately signed to his Interscope Records joint venture, Dreamville Records. Since signing, EARTHGANG have become a force in the music scene, releasing elements of highly acclaimed acts such as “Culturally Notable Record” (NPR) Ghetto Gods. debut album Mirrorland; Joint earworm spillage, as well as the acclaimed Dreamville ensemble, Revenge of the Dreamers III—earned the pair two Grammy nominations as well as their first #1 album. In the year In 2020, when the world stood still, EARTHGANG continued their social and community justice work by opening a community garden in partnership with the First Lady. Michelle Obama And Stacey Abrams to vote in their home state Georgia. If that’s not enough, EARTHGANG are known for their exciting collaborations that span genres, including work with Gorillaz. Brittany HowardLouis the Child, John BaptisteTokimonsta, Dermot Kennedy And much more. The pair are also one of the most respected live music acts, taking their dynamic live set to major festivals and selling out venues worldwide – playing to a loyal following that has been well-built over the years.

Dream about Atlanta
The Atlanta Dream is a professional women’s basketball team based in Atlanta, Ga. It strives to build a place where our team, our fans and our city represent the community we want to serve. We enter our 15th year in 2022 with new ownership, new leadership and a commitment to building the best franchise in the WNBA. We respect and represent diversity AtlantaReward creativity and imagination, and aim to empower women on and off the court. The team currently plays home games @ Gateway Center Arena College Park And qualified for the WNBA Playoffs in nine of her first 14 seasons. To learn more about the Dream and to purchase 2022 season tickets, mini plans and single game tickets, please visit www.dreamelitemembership.com or call 877-977-7729.

Media contacts:
Kira Zeller
DIAGEO
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Source Crown Royal