Common suppliers change the development model from a turnkey solution to a bilateral deep cooperation

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Dublin, December 28, 2022 /PRNewswire/ — The “Automotive Software Vendors and Business Models Research Report, 2022” report has been added here. ResearchAndMarkets.com’s Providing.

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Research on Software Business Models: Four Business Forms and Models of Automotive Software Vendors.

In the era of software-defined vehicles, automotive software and vendors will intensify their efforts to deploy different software layers in the software market.

From the current landscape of automotive software products and solutions, it can be seen that the business models of intelligent vehicle software are IP, solutions and technical services, while charging models are driven by non-recurring engineering (NRE), software licenses/licenses and royalties.

Through the lens of product and solution positioning of automotive software providers, their typical business today is custom software development and design, technical services, software licensing/licensing, and system integration, while charging models vary slightly.

When software and hardware are separated and overlapped, the software becomes an independent core product, and the automotive software industry chain is reformed. The boundaries between Tier 1 and Tier 2 vendors are increasingly blurred, and even OEMs develop their own hardware and software. Automotive software suppliers are changing from Tier 2 to Tier 1 or even Tier 0.5 suppliers, occupying increasingly higher positions in the industry chain.

The supply relationship between suppliers and automakers is also changing. The traditional automotive supply chain is disrupted, and the original chain-type ‘supply’ model is transformed into a flat ‘collaboration’ model. Players with the ability to develop and integrate software and hardware are expected to become excellent providers in the automotive industry, driving innovation and technological improvements.

Basic software layer: Through modularization, standardization and platform adoption, suppliers and OEMs build closer relationships and more flexible collaboration models.

In Service Oriented Architecture (SOA), Automotive Basic Software is an embedded software platform used to resolve software and hardware for automotive systems and provide software and hardware support for automotive system services. It’s the key to making vehicle intelligence a reality.

In addition to chips and hardware, basic software is the most fundamental basic capability in the entire industrial chain. Major vendors double the development and innovation of automotive core software products such as operating systems and middleware.

As well as large foreign vendors such as Vector, ETAS and EB, very few local software vendors in China Such as Neusoft Reach, ThunderSoft, Jingwei Hirain, and iSoft Infrastructure Software under China Electronics Technology Group Corporation are working to deploy automotive basic software products, especially middleware products, most of which are AUTOSAR standard products and hybrid platform software solutions with CP and AP architecture.

To meet the market demand for SDVs trend, iSoft Infrastructure Software AUTOSAR CP+AP provides an integrated solution for the two scenarios, security domain and high performance computing domain and combines with iSoft Cloud System to download intelligent communication.

This solution is applicable to intelligent cockpit domain, vehicle control system domain and ADAS/AD domain. Different operating systems, underlying hardware, protocol software, etc., standardize interfaces and architectures to enable service-oriented architecture. Meanwhile, for the intelligent cockpit and ADAS/AD domains, iSoft Infrastructure Software is developing relevant operating system kernels for the overall layout of the automotive basic software platform.

As far as the business model is concerned, iSoft Infrastructure Software positions itself as a Tier 2 provider, adopting a similar model to VECTOR and focusing on developing and implementing basic software and tool chains. The ‘independent’ position allows the company to focus more on R&D and the application of vehicle-based software technology.

In the year In 2018, Neusoft Reach introduced NeuSAR; China The first automated automotive basic software platform product celebrating the latest release of AUTOSAR. NeuSAR not only provides conventional ECU development, but also provides many basic software, middleware and development tools for software development in domain control systems with new-generation E/E architecture.

It is widely used in domain control systems such as autonomous driving, intelligent driving, chassis power and body control in new-generation architectures, providing the fundamental software support for more personalized and intelligent applications of next-generation intelligent vehicles.

NeuSAR is composed of NeuSAR cCore, NeuSAR aCore, NeuSAR middleware, NeuSAR DS and NeuSAR toolchain. NeuSAR cCore finds wide application in mass-produced OEMs and many Tier 1 suppliers subject to the latest AutoSAR Classic standard. NeuSAR aCore, the world’s first commercially available AutoSAR Adaptive product, has been developed and used in many autonomous driving domain controllers. Its high compatibility with existing standards and built-in stability for a wide range of applications make NeuSAR the preferred domestic AutoSAR product in the industry.

In the year In 2020, under the guidance of the Ministry of Industry and Information Technology, Newsoft Rich led the establishment of the China Automotive Basic Software Ecosystem Committee (AUTOSEMO), to help create an autonomously regulated automotive basic software ecosystem.

In the “software-defined vehicles” trend, the automotive software industry will bring about standardization and modularization, and a number of professional middleware module suppliers will be born. Completing R&D of the entire chain of software modules is difficult for automakers. OEMs purchase software and hardware separately, and select hardware (chips) based on vehicle model positioning and price plans. They also work with the underlying software companies, primarily operating system and middleware vendors, to build software architectures and adapt them to the chips.

Key topics covered:

1 Automotive Software Business Model Analysis
1.1 Intelligent Vehicle Software Industry Chain Overview
1.2 Summary of business models of relevant suppliers of intelligent vehicle software
1.3 Smart vehicle software business model development trend

2 Analysis of Automotive Base Software Layer Suppliers and Business Models
2.1 Development status and trend of the basic software business model
2.2 Intelligent vehicle operation system
2.3 Hypervisor virtual machine management system
2.4 Middleware
2.5 AutoSAR

3. Automotive application software layer suppliers and business models
3.1 Status Quo and trend
3.2 Smart Cockpit Software System
3.3 HMI Software
3.4 Voice interaction
3.5 HUD Software
3.6 Autonomous driving software system
3.7 HD map
3.8 Parking Software
3.9 DMS Software
3.10 Acoustic Software
3.11 Simulation Software

4 Automotive Cloud Platform Layer Provider and Business Model Analysis
4.1 Status Quo and trends in cloud platform layer-related software business models
4.2 Cloud as a service platform
4.3 OTA
4.4 Security solutions to everything vehicles

5 Research on the business model of typical automotive software providers
5.1 Newsoft Intelligent Vehicle Communication
5.2 i-Soft
5.3 ThunderSoft
5.4 Jingwei HiRain
5.5 crore
5.6 E-Planet
5.7 Megatronix Technology

For more information about this report, visit https://www.researchandmarkets.com/r/mtyl6z

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