Celebrity-backed start-up now offers color discounts on fashion brands in Soho – Business Observer

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Alex Rodriguez– Supported e-commerce startups Now withMen’s clothing brand Rodd & Gunn and a women’s clothing line Line They are wearing it. 177 Lafayette Street – The building once home WeworkFirst place.

The three companies each took 4,386 square feet Erets group-A property in Soho, also known as 154 Grand Street, learned commercial observer. Asking rents for the building range from $75 to $80 per square foot, according to the leasing broker. JLL.

It now occupies the entire third floor of the six-story building between Bromey and Grand streets on a five-year lease. The company, which provides software that allows celebrities to sell products on their social networks, has already entered the space. August launchaccording to Properties of platinumHiro NishidaRepresented the tenant in the agreement. Now with that, pick it up. 18 million dollars In May, it moved from another Soho office in two rounds of seed funding, Nishida said.

“It’s a one-of-a-kind building in Soho … with windows on two sides,” Nishida said. “It’s no wonder why WeWork’s first location is that location.”

New Zealand-based menswear brand Rod & Gunn has signed a seven-year lease for offices on the entire sixth floor in a move to expand its retail footprint in New York City. The brand has a handful of locations, including an independent outlet in Manhattan and Brooklyn 81 Front Street in Dumbo, Brooklyn.

Finally, La Ligne, a seller of dresses and sweaters, started with two formers Vogue His staff took a five-year contract to move the offices to the entire property’s second floor. La Ling has a retail store 996 Madison AveIt moved into the building earlier this year, although it was not immediately known where its former offices would be located.

The Lafayette Street building housed WeWork’s co-founders. Adam Neumann And Miguel McKelvey Before the rapid rise and fall of WeWork, he established his first 3,000-square-foot co-working space in 2010. The subject of books And even inspired by astrology Apple TV+ Adaptation, “WeCrashed.” Wework It is closed While reducing the foreign post office portfolio in July 2020.

JL Paul Glickman, Benjamin Bass, Kip Orban, Christine Morgan And Thomas Swartz Broker all three deals to the landlord. SavillsJordan Weiss When he handled the deal for Rodd & Gunn Runyon GroupS Isabelle Solomonson La Ligne represented.

Savills declined to comment. NOWwith, La Ligne, Rodd & Gunn and Solmonson did not immediately respond to requests for comment.

Celia Young can be found at cyoung@commercialobserver.com.

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