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One of the most exciting things about the emergence of Metavas is that no one knows what the final form will be. But, in a fantasy world with perfect weather and few limitations, fashion seems to thrive in a way we’ve never seen before.
As experts predict in the world of tomorrow. Work and play in dynamic worlds When we express ourselves using avatars that we can dress and shape to match the image and taste of the real world, or go completely off the wall and do it in the most outrageous fashion.
Brands like Gucci are already selling metaverse products at better prices than their real-world counterparts, but is buying and selling fashion that we can’t experience in real life really going to catch on? If the game world is anything to go by, the answer is ‘yes’.
Today, gaming cosmetics such as skins for virtual video game player avatars are sold at market prices. It is estimated at $50 billion.. Does this concept sound familiar? That’s because most of the gaming industry’s leading titles that offer skins like Fortnite and Roblox are already considered metaverse games.
So, if the Metavas fashion is inevitable, what will it look like? What will be the impact of Metavas fashion? The answer to this can be a bit trickier, as we tend to transfer our traditional fashion tastes into worlds that don’t quite apply.
Fashion without limits
“The industry is realizing that the virtual world is based on virtual creations, but it has deeper benefits for clothing.” said Lokesh RaoCEO of Trace Network Labs. “The evolution of design technologies allows creative freedom for all designers, but some of the clothes they design cannot be worn in the real world. Metaverse removes this barrier – a digital avatar can wear any clothes without any restrictions of type, design, fabric and use.
How would your clothes be worn in a virtual environment where NFTs are digitally secured and protected from the elements and wear and tear over time? Based on Metaverse’s evolution, users can wear their favorite clothes every day and in every situation – whether they are attending a virtual social event or playing golf.
These clothes could be bought and sold on NFT marketplaces to match new trends, and styles could be changed in seconds to try out fresh color combinations and on-trend outfits.
Furthermore, in a metaverse without seasons, there is no need for seasonal clothing, so fashion abandons existing cycles and leaves brands to evolve in whatever direction they wish.
“This space allows many young creators from around the world to flourish.” says Marjorie Hernandez, co-founder of Dematerialized and blockchain platform Luxo. “I believe we are entering a new era of art and a whole new wave of creators.”
How Brands Are Navigating Metaverse Fashion
There’s been no shortage of brands looking to build towards the meta opposite, so what direction is digital fashion taking in these early stages of collaboration?
When Ralph Lauren partnered with Roblox in late 2021, it was immediately apparent that brands wanted their unique digital designs to be recognized.
In a landscape where avatars are constantly interacting with other users, the emergence of metaverse fashion doubles as a great marketing tool for fashion designers.
Sports brands like Nike have also taken it further A magical approach For fashion design, they opened the door for outside creators to take the label’s iconic styles and let their ideas run wild.
Interestingly, leading fashion house Gucci recently chose to partner with successful NFT brand and Bored Up Yacht Club creators Yuga Labs to develop their own line of digital goods. This could see more traditional styles sold alongside purpose-built digital accessories. For consumers, it could open the door to wearing their avatars into the real-world Gucci eyewear range. Men The ones with the same bored monkey face.
The rise of virtual marketing
When it comes to new technological frontiers, and especially those that carry major market opportunities for brands, the most surprising fashion influence is that more aggressive marketing approaches prevail.
While there may be a global push for fashion that closely replicates real-life clothing trends in response to the metaverse’s highly innovative and eccentric fashion trends, we’re more likely to see a gold rush for consumers to embrace their favorite brands. And stand out from the crowd as the metaverse becomes more mainstream.
Perhaps a recent example of what the metaverse will eventually look like is available. Balenciaga’s partnership with Fortnite To create skins for characters. Featuring branded hoodies, animal prints, graphic-rich jackets and flashy apparel, Metaverse combines brand recognition with bold styles.
Some of Metavas’ early fashion collections are up for sale. The price is about 400,000 dollarsPerhaps it is understandable that tomorrow’s fashionistas are eager to realize themselves.
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