Business travelers are definitely the target

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Norse Atlantic is a new kid on the low-cost, long-distance travel route from Norway to the United States. However, the young carrier has big plans for the future, with plans to attract business travelers to London, Oslo and Berlin. In an exclusive interview with CEO Bjorn Tore Larsen, he says there may be high-paying passengers at the airline.

Flying the right paths

Asked which passengers were lightly flown in the Boeing 787’s 56-seat premium cabin, Norse Atlantic Bijor and Tor Larson said commercial passengers could also be caught. This will be in addition to the premium recreational passengers that will dominate the traffic in front of the aircraft in the future.

Simple video of the day

Explaining why Norse makes sense is easy. he said,

“Most smart merchants like to have value for their dollars. [city] The centers you want to fly between. “

Norse made his Atlantic trip a month ago, from Oslo to New York JFK. Photo Light Oeystein Lower / Avinor

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In fact, Norse Atlantic plans to cover a number of major commercial centers along the highway. Flights to New York (JFK) are from Oslo today, followed by London Gatwick and Berlin a month later. Soon, flights to Los Angeles will start from the top three cities, creating more opportunities to attract business travelers.

Since the outbreak, business travel has declined dramatically, especially long distances. When companies take a more traditional approach to travel expenses, Norse Premium products can be profitable with the right timing and frequency.

Is the product competitive?

The main disadvantage of Norse Atlantic is the lack of flat beds in the 787s. On the first flight from Oslo to JFK, a simple flyer review is highlighted. But Larson does not see this as a major obstacle,

“If you get into a 14-hour [flights]Some people say, you know, we need that extra comfortable bed, etc. and we pay a lot for that. But in the traditional network, we think many business people like our product.

Norse Atlantic Premium Cabinet with Boeing 787-9. Photo: Pranjal Pande | Easy flight

While Larson is sure to attract some passengers to the airline, older carriers have spent decades signing corporate contracts to provide better service requirements. When business traffic returns, we expect carriers to cut corners by creating a competitive market for the best deals, for Norse.

Going a long way

For now, Norse is in the early stages of working hard to secure the UK AOC and launch flights from London as soon as possible. But as it matures, it will no doubt start looking for commercial traffic to fill the front of the house, especially during the winter months when many recreational travelers should be seen.

What do you think about Norse Atlantic plans? Let us know in the comments!

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