Business Brief | Activities of health care facilities; New beer from Mad River – Times-Standard

A customer uses a cryotherapy tank at Pivotal Connections to treat swelling and pain by exposing them to temperatures around -200 degrees Fahrenheit for up to three minutes. The Arcata-based business has moved to a new location at Arcata Plaza for expanded services and retail space. (binding links/contributed)

Pivotal connections will move to a new plaza station

Pivotal Connections has announced it has moved to a new location at 860 G Street in Arcata Plaza.

The new space has private physical therapy rooms, a cryotherapy tank, a sauna and a new DXA scanner.

With the expanded location, Pivotal Connections said it will now offer self-care equipment in the expanded retail space.

“This new location will help us bridge the gaps in our rural health care system,” owner and physical therapist Dr. Sandy Buchister said in a news release. “From a physical therapy service to a bone density scan, our services are tailored to meet the needs of the community while also creating a fun and healing environment.”

Learn more about the company at www.pivconpt.com. To schedule an appointment, email info@pivotalconnectionspt.com or call 707-702-2241.

Mad River Brewing has announced a new beer

Mad River Brewing recently announced the release of its newest product: Corn God Native Ale. Light Golden Cerveza is the first beer to feature tribally grown ingredients and will soon hit store shelves in the state.

Brewed at Iowa Farms using reclaimed corn, the beer will soon be available throughout California. This release is a major milestone in Mad River Brewery’s goal of developing fully ethnic, farm-to-table products.

“This is the first step toward our goal of producing completely tribal-to-table-to-table products,” said Linda Cooley, Yurok Tribal member and CEO of Mad River Beer, in a news release. “Starting with one substance is one measure, and we are happy to increase this and invite other tribal partners to work on cooperative projects that strengthen the economy and support sovereignty.”

The Maize Goddess celebrates the strength, power and resilience of women as leaders and givers of life, honoring indigenous cultures around the world. It’s a refreshing ale for not just beer fans, but those who appreciate socially conscious brands.

“The message behind Corn God is a refreshing contrast to the conventional objectivity and marketing of women in the craft beer world,” added Mad River Beer Marketing Director Jessica Kerenko. “Respecting Women is a two-way message about contributing to the visibility of indigenous tribal ownership by women.”