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Photo of individuals dressed in festival fashion. (contributed/cnn.com)
Coca-Cola is famous for its spectacular performances and spectacular fashion, but how did festival fashion evolve into what it is today?
In the year In 1969, the Woodstock festival was billed as “3 days of peace and music”, where like-minded young people came to meet.
Many of the youth subcultures of the 1960s sought to rebel against gender and gender stereotypes of the 1940s and 1950s.
Psychedelic patterns, distressed and distressed denim and crochet tops were staples, and many customers didn’t shy away from partial or full nudity. Also, many people wore handmade pieces from different cultures such as African and Native American, which led to many cultural standards.
In the year In London in the 1970s, many were unhappy with the state of race relations, and many attended anti-racist rock festivals.
The audience had a great influence on the punk movement. Studs, safety pins, leather jackets and work boots like Dr. Martens were staples.
Glastonbury and Live Aid became major festivals of the 1980s. Neon colors and sky-high hair go to festivals to subdue the rebellious nature of the past.
Lollapalooza started in 1991. The 1990s was shaped by new subcultures such as grunge, alternative rock and Britpop. Rebellion was again a major aspect of fashion and grunge followers appeared in over-the-top clothes and skateboard-friendly styles. Britpop followers wore a variety of items featuring the Union Jack, bucket hats and Harrington jackets.
Celebrities like Sienna Miller and Kate Moss helped shape the festival culture of the 2000s, and brands capitalized on consumers’ desire to emulate their celebrity idols.
In the year In 2010, he launched the festival fashion business. After Beyoncé’s 2017 performance, a revival of political fashion returned to the holidays.
While festivals have changed over the decades, their fashions have always reflected youth culture and politically charged rebellion.
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