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A local black-owned business is using social media for success
Small businesses are the backbone of America’s economy, and in honor of Black Business Month, the FOX 5 I-Team’s Dana Fowle checked out a universal beauty line run by a local couple.
Decomposition – Small business is the backbone of the American economy. And in honor of Black Business Month, the FOX 5 I-Team is checking out a holistic beauty line run by a local couple. They say social media is their tool for success.
The market for vegan, cruelty-free, all-natural products is growing. But when Kiera Young was looking for these things years ago, because of sensitive skin, she couldn’t find them, so she created the Kiera Shea Medleys.
“When I was still a student at UCLA, I needed some products for my hair,” Yang said, listening to her mother. “My mother said, “Kira, you are creative. Just go, and I was like, why not!”
She got oil from her mother’s kitchen and herbs from her grandmother’s garden. This happened nine years ago. And here she is now in Decatur with airy cake batter-like bowls topped with lavender and lemon-scented cream.
“Our products are completely natural and also contain certified organic ingredients. No sulfates, no artificial colors, no parabens, no phthalates,” she said. “You can use them from hair to toe. That’s our unique idea.”
She is right; A bottle of oil or mousse-like cream can be used on your hair, face and feet. But what caught my eye were the crystallized leaf shapes.
Young explains how this little body scrub can do a big job.
“This one small leaf holds the same size as a 16-ounce jar, and you can easily control the whole area.”
These leaf shaped body scrubs are long lasting.
But after cooling off from being an entrepreneur, there are years of hard work.
“Uuuuu, I’m really lying down, but you’re not counting.”
Okay, let’s go back. She and her business partner John grew up in South Central Los Angeles. There are no mentors. No resources.
“You’re literally grinding from the bottom up to figure out how to do it,” she said.
With no money for TV, radio or newspaper advertising, Kira Shea’s medleys landed on social media, and now she works with a mentoring program called Meta Elevate. She learned the art of using free tools to reach a new audience.
“Using your hashtags, specific keywords and key words to find those audience members,” she told FOX 5’s Dana Fowle, adding that she has everything at her fingertips.
About half of all startups and small businesses close within five years. So Kyra is serious and offers a recovery program to help lift others up. She and John came close to breaking up more than once but knew this was what they wanted to do.
“Know that it’s possible and your story is important,” she said with a smile.
Kyra’s Shea Medleys most popular line is their baby products. They can be purchased online through her website and at Walmart.
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