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Bergen Logistics presents a cloud-based WMS (warehouse management system) for omni-channel supply chain solutions.
NORTH BERGEN, New Jersey, March 20, 2023 (GLOBE NEWSWIRE) — The pandemic has dramatically changed the landscape of retail brands around the world. Manage
In recent years, retail brands have faced many challenges in managing their supply chains, including increasing demand for faster delivery times, rising costs and supply chain disruptions.
To address these challenges, many brands are turning to third-party logistics (3PL) partners that provide specialized expertise and technology-enabled solutions. These 3PL partners can help brands optimize their supply chain operations, reduce costs and improve customer experience.
Technology-driven 3PL partners offer a number of benefits, including real-time visibility and analytics, automated inventory management and demand forecasting. These solutions help brands manage their inventory more efficiently, reduce lead times and improve their forecasting accuracy.
However, there are challenges associated with working with 3PL providers; These include the cost of implementing new technologies, the need for information sharing and integration, and the risk of losing control over the supply chain. Brands should therefore carefully evaluate 3PL partners to ensure they have the necessary expertise and technology capabilities to meet their supply chain needs.
Bergen Logistics presents a cloud-based WMS (warehouse management system) for omni-channel supply chain solutions. Using this system makes it easy for customers to see their shipment status and delivery time in real time. This level of transparency and traceability is very important to customers in the age of online business. Bergen’s platform improves brand time-to-market by providing fast and ubiquitous integration capabilities.
The system gives Bergen Logistics a significant competitive advantage when compared to other players in the logistics sector. It can be used to create a customized inventory management and distribution strategy based on the individual needs of each customer when selling their products on multiple platforms. Different channels such as department stores, proprietary outlets or ecommerce platforms can tailor their strategy for a multi-faceted omnichannel approach.
On the one hand, small and medium-sized businesses, which make up the majority of Bergen’s customers, have limited resources and time to focus on growth and value addition rather than distribution issues. On the other hand, customers who buy luxury items such as handbags and cosmetics online expect fast delivery and superior packaging, as well as up-to-date information on shipment status. This is where a professionally managed and technology-driven company like Bergen Logistics can make an impact by ensuring the supply chain is efficient, fast and accurate.
Keith Cooper, vice president of customer experience at Bergen Logistics, said, “We offer our customers the luxury of being free from worrying about logistics and packaging so they can focus on growth. The economy is so volatile that many small and mid-sized businesses spend their lives operating out of garages or small warehouses and don’t have the space or budget to allow for explosive growth or business downturns. Whether you deal with B2B or B2C customers, we take care of all aspects of their order fulfillment, from receiving and inspecting goods to packaging, distribution and delivery. We can ship to our customer’s stores, 3rd party retailers or end consumers in right size packages and with all the bows and frills as required to make the boxing talk attractive. Our cloud-based technology integration or WMS (Storage Management System) has been developed to this point and is now one of our greatest strengths.
There is a significant increase in online sales in the post-pandemic situation. This platform can be easily accessed by customers and their customers. This streamlines operations and visibility, facilitating faster and more accurate fulfillment of orders, providing customers with real-time indicators of inventory levels and consumer behavior and variations such as unexpected delays and surges in demand.
The platform inspects and stores goods from the moment they are delivered to Bergen Logistics warehouses. The goods are stored in very large warehouses and the orders are received directly through integration with Shopify, Magento and other online platforms. B2C orders received before 2pm daily are packaged and ready for same-day shipping, while bulk orders are processed within 48 hours. Bulk orders may include value-added services such as labeling, applying hangers or adding price tags, as well as custom packaging. The platform deals with restocking, sorting and returning to original stock if they are in good condition or return to damaged stock supply for destruction. All these aspects are measured and monitored through the WMS.
Keith Cooper concludes, “Our WMS provides unrivaled traceability and plays a key role in the level of service we provide. Our proprietary technology and the way we implement that technology serve as a key advantage for our customers. We grew it ourselves. We have a very large development and support team that not only supports WMS, but also supports our customers’ integration with their systems. Whether it’s an ERP or an order management system (OMS), we’ve built the integration, or we can build a new integration ourselves, or we can customize an existing integration to meet their needs in a way that few others can. . So, our technology allows our customers to have real-time visibility into their orders, current inventory, incoming orders, outgoing orders in a way that few others can. All of this information is instantly available in easy-to-understand graphical form and serves as a great tool for those looking for a level of transparency.
Overall, supply chain challenges facing brands have made it imperative to work with 3PL providers to provide technology-enabled solutions to streamline operations and improve customer experience. As the need for faster and more efficient supply chain operations continues to grow, brands that invest in technology-enabled 3PL partnerships may be better positioned for success.
Name: Keith Cooper
Email ID: keith.cooper@bergenlogistics.com
Website: https://www.bergenlogistics.com/
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