[ad_1]
The Birla Century Virtat Collection with Nilakshi aims to convey the tranquility and beauty of Jaipur.
Mumbai – Birla Century, a leading manufacturer of bed linen earlier this year, has unveiled a collection designed to highlight India’s ethnic diversity and art.
The company is entering international markets with Virasat, which offers more than 250 ethnic designs.
Ashish Mehrish, Lera and Arke Dalmiya unveiled the collection at the Birla Century Distributors’ Meeting in India on July 9.
“Virasat is inspired by the strengths of Indian handicrafts and is a tribute to our master weavers and Indian artisans. “We are working hand-in-hand with the country’s craftsmen and we believe that this rich and creative workforce is rare and will make India an ‘artistic production center’ and should be shared with the world,” he said. Dalmia, Senior President and Director.
The inaugural collection covers three different aspects of Rajasthan’s royal heritage.
Nilakshi reflects the city of Jaipur’s blue clay city. Cucumber Carigari is inspired by the colorful mirrors, images, and designs that influence the city. The Mehak Mehendi Collection combines the sacred power of Mehakdi designs with intricate patterned bed linen.
Textiles and Clothing Fabrics CMO Ashish Mherishi “We strongly believe in our commitment to honor Indian craftsmen by combining our quality offerings from the Birla century with the country’s diversity.
Textile Textiles is a leading marketer in the home and textile markets today offering a wide range of printing and online products. Home textiles today provide industry news, product trends and introductions, specialized industry research, consumer data, shop operation solutions, trade shows news and more.
[ad_2]
Source link
