[ad_1]
How will the employee be? Will startups benefit as their corporate clients begin to cut costs as the market declines? We will try to find out if the current trend will continue.
The number of startups offering employee benefits in a B2B2C model was high last year, as nearly every company focused on employee benefits during the Great Layoffs to retain and attract talent. These startups sell everything from coordinating paid care leave and maternity services to discounted gym memberships to consumers through their employers.
But the 2021 free-wheeling spending period has now ended, and some startups may find themselves cutting back on services if market conditions worsen.
If there is indeed a downturn on the horizon, many of these startups would be right to fear for their future growth, but Brian Kropp, head of workforce research at Gartner, doesn’t think this downturn portends the end. Kropp told TechCrunch that even if the market does go into recession, it won’t be the same as what we saw in 2008 due to the ongoing labor shortage.
[ad_2]
Source link
