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Funding alert
- as ifStart Story | April 13, 2023
Armor Heavy (AH) is a performance apparel brand set to change the way we think about fitness apparel. Founded by Captain Rahul Rai, the first army veteran to start a fashion brand, AH aims to be the country’s first aspirational Made in India fashion brand.
AH recently raised INR 1.6 Cr in pre-seed funding led by India Accelerator. This funding will be used to scale up its operations, scale up its online reach, and enhance research and development to a higher level of performance.
The performance apparel market is heavily dominated by western culture or international brands. AH is one of the very few fashion brands to be a finalist in India’s Top Investment Tanks – Shark Tank India and Horse Style. It is committed to harnessing the local ecosystem to build a world-class line of performance apparel.
AH aims to provide high-end fashion apparel enhanced with high-performance materials to deliver unparalleled comfort, optimal dimensional stability and unique features to accentuate the wearer’s performance. The Delhi/NCR based brand emphasizes strength and beautiful designs synonymous with its name and tag line. ‘Stop at nothing’
AH plans to be a pure-play D2C brand and operate from the modern eCommerce marketplace. It is also growing its presence in traditional retail to fill gaps in Tier II cities where online shopping is still not the first choice to go shopping.
AH has been among the finalists of India’s Top Investor Tanks – Horse Stable Season 4 and Shark Tank India Season 1. He has also been recognized as one of the top 10 leaders in fashion startups in 2022 by India Achievers Forum and CEO Insights magazine.
Captain Rahul Rai – Founder and Chief Vision Officer of Armor Heavy said, “The word Armor Heavy is of military origin which means invincible! Ah, the spirit we are building for. These are the foundation years, and there is a lot of ground to cover. The satisfying part is that everything is going according to plan. We are proud that our investors have placed their trust in us, and now building AH is the shared vision of many who have invested with us.
Abhi Chawla, Founding Partner and Chief Operating Officer (COO), Accelerator India, said, “We are delighted to have Armor Heavy – a brand that demands the dedication and hard work from a military veteran at the helm. . We are confident about the business plans and we are looking forward to the breakthroughs of the brand in the Indian market.
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