Allo Yoga plans to make its debut at New York Fashion Week – WWD

Aloe Yoga is returning to the Big Apple for New York Fashion Week with a few surprises in store.

The Southern California-based yoga, activewear and swimwear brand will debut its luxurious, cool-weather, ready-to-wear “Aspen Collection” on September 10 at Spring Studios. The presentation will be followed by a panel discussion on safety, mindfulness and mental health in the fashion industry.

“Alo is at the intersection of fashion and wellness. So we see showing our Aspen collection at NYFW as the perfect place,” Danny Harris, Allo’s founder and CEO, told WWD exclusively.

Price points range for the luxury line. (Think $500 for a bra, $1,400 for a sweater — or even as much as $4,500 for some pieces.) But Harris says the “high-end line with luxurious design and innovation from studio to street” is worth every penny. .

The Aspen collection hits stores in October and is all part of Alo’s plan to expand the yoga, athletic and swim brand — or “air, land and ocean” as it’s called — into a full lifestyle offering.

The brand’s presence at New York Fashion Week also marks Allo’s third season as New York Fashion Week’s official wellness partner, complete with a safe space for showgoers to pause while in the bustling city.

Allo has been in expansion mode since pre-pandemic, opening stores and partnering with A-listers like Kendall Jenner. In December, Allo opened a 4,500-square-foot store in Miami’s Design District, followed by a location in Westchester, New York, bringing the total number of stores to 14. The works include a store in Rockefeller Center in New York, as well as cold-weather destinations, such as Aspen, Colo., and Canada. The Middle East and other international locations were also on the horizon.

“Eventually we’ll go to major cities in Canada and major cities around the world,” Harris said. “We’re looking at London, Paris, Israel, Dubai. Such places.”

There’s also an Aloe plant-based Sutra restaurant in New York, an Aloe House pop-up, Aloe Yoga on Roblox and the brand’s recent health and wellness-related podcasts and a recording studio at the company’s Los Angeles headquarters. This summer, Alo teamed up with supermodel Candice Swanepoel for a swimwear collaboration.