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Dubai Links, the MENA Festival and Awards for Creative Excellence in Brand Communication, revealed this year’s winners at a live awards ceremony.
Among the winners were some notable firsts, including Saudi Arabia’s first mobile competition with the first gold in radio and audio. The United Arab Emirates received the Silver Lynx for Glass: The Award For Change for the first time. Jordan was awarded for creative efficiency for the first time, taking home the Bronze Lynx.
Ian Fairservice, Vice Chairman, Dubai Links, said: “Following our successful return to the physical event yesterday, I would like to congratulate our 2023 Dubai Links Award winners for setting the bar for innovation in MENA’s 16th year. It was great to bring Mena’s creative community to network, learn and be inspired by the creative rich speakers and champions in the region. Thanks to all the judges for their hard work and expertise in selecting this body of work.
Simon Cook, CEO, Lyon added, “We can see many exciting developments in the Middle East and North Africa and this year’s winners demonstrate the excellence coming from the region and the new trends emerging post-pandemic. “Body of Work. Insights from this year’s work are explored in the Dubai Links Innovation Report, which provides official rankings for this year’s top performing networks, agencies and companies from the region.”
This year’s Grand Prix winners are:
Brand experience and activation
Of the 177 entries received, 16 were awarded: two Gold, five Silver, eight Bronze Links Awards and the Grand Prix. The restless TobeHeinz, Wunderman Thompson, Dubai, United Arab Emirates.
Creative business
Of the 44 entries received, four were awarded: two Silver, one Bronze Links Award and the Grand Prix. Hidden roomHome Box, Leo Burnett, Dubai, United Arab Emirates.
Creative efficiency
Of the 19 entries received, four were awarded: one Gold, one Silver, one Bronze Links Awards and the Grand Prix. Election issueA Nahar Newspaper, Impact BBDO, Dubai, United Arab Emirates.
Creative strategy
Of the 75 entries received, seven were awarded: one Gold, two Silver, three Bronze Links Awards and the Grand Prix. Time to readKinokuniya, Saatchi and Saatchi, Dubai, United Arab Emirates.
Design
Of the 78 entries received, eight were awarded: one Gold, two Silver, four Bronze Links Awards and the Grand Prix. A collection of clothing that is not freshAlways, Leo Burnett, Beirut, Lebanon.
Digital
Of the 117 entries received, 10 were awarded: two Gold, three Silver, four Bronze Links Awards and the Grand Prix. Check yourselfK-Lin, Leo Burnett, Dubai, United Arab Emirates.
straight ahead
Of the 127 entries received, 11 were awarded: two Gold, three Silver, five Bronze Links Awards and the Grand Prix. Drive Thru SchoolMcDonald’s, Leo Burnett, Dubai, United Arab Emirates.
Entertainment
Of the 92 entries received, 11 were awarded: two Gold, three Silver, five Bronze Links Awards and the Grand Prix. Ravi SuperstarAdidas, Havas Middle East, Dubai, United Arab Emirates.
Movie
Of the 163 entries received, 11 were awarded: two Gold, three Silver, five Bronze Links Awards and the Grand Prix. As good as the originalBurger King Kuwait, M&C Saatchi, Abu Dhabi, United Arab Emirates.
Film craft
Of the 176 entries received, 19 were awarded: four Gold, six Silver, eight Bronze Links Awards and the Grand Prix. As good as the originalBurger King Kuwait, M&C Saatchi, Abu Dhabi, United Arab Emirates.
Glass: The Reward of Change
Of the 18 entries received, three were awarded: one Silver, one Bronze Links Awards and the Grand Prix. Al AsiaEmirates NBD, Leo Burnett, Dubai, United Arab Emirates.
Grand Prix for good
The Grand Prix was awarded for good Dirty laundryAbad Gender Equality Resource Center, Leo Burnett, Beirut, Lebanon.
health care
Of the 73 entries received, seven were awarded: one Gold, two Silver, three Bronze Links Awards and the Grand Prix. Empty platesUnited Arab Emirates Government Media Office, Saatchi & Saatchi Dubai, United Arab Emirates.
Industrial craft
Of the 95 entries received, eight were awarded one Gold, three Silver, three Bronze Links Awards and the Grand Prix. Call of adventureJeep, Publicis Middle East, Dubai, United Arab Emirates.
Combined
Of the 30 entries received, four were awarded: one Gold, one Silver, one Bronze Links Awards and the Grand Prix. Adidas X RaviAdidas, Sweetwater MEA, Dubai, United Arab Emirates.
Media
Of the 131 entries received, 11 were awarded: three Gold, three Silver, four Bronze Links Awards and the Grand Prix. Time to readKinokuniya, Saatchi and Saatchi, Dubai, United Arab Emirates.
mobile phone
Of the 36 entries received, three were awarded: one Gold, one Silver Links Awards and the Grand Prix for Subconscious commandHunger, Wunderman Thompson, Riyadh, Saudi Arabia.
Outside the house
Of the 112 entries received, seven were awarded: one Gold, two Silver, three Bronze Links Awards and the Grand Prix. HeinzjackHeinz, FP7 McCann, Dubai, United Arab Emirates.
PR
Of the 127 entries received, 11 were awarded: two Gold, four Silver, four Bronze Links Awards and the Grand Prix. Ravi SuperstarAdidas, Havas Middle East, Dubai, United Arab Emirates.
Print and print
Of the 44 entries received, four were awarded: one Gold, one Silver, one Bronze Lynx Awards and the Great Run. Newspapers in the newspaper, Nahar newspaperImpact BBDO, Dubai, United Arab Emirates.
Radio and audio
Of the 46 entries received, four were awarded: one Gold, two Bronze Links Awards and the Grand Prix. Super star symbolHardy and Us, Dubai, United Arab Emirates.
Social and influential
Of the 82 entries received, six were awarded: one Gold, two Silver, two Bronze Links Awards and the Grand Prix. Empty platesUnited Arab Emirates Government Media Office, Saatchi & Saatchi Dubai, United Arab Emirates.
The Dubai Links Special Award is given as follows.
Network of the year
- Leo Burnett
- Saatchi & Saatchi
- BBDO worldwide
Media Network of the Year
- Starcom
- OMD worldwide
- one
Mena Agency of the Year
- Leo Burnett, Dubai, United Arab Emirates
- Saatchi & Saatchi Dubai, Dubai, United Arab Emirates
- Impact BBDO, Dubai, United Arab Emirates
Independent agency of the year
- And we are in Dubai, United Arab Emirates
- Sweetwater MEA, Dubai, United Arab Emirates
- POL, Oslo, Norway
Lynx Palm Award
- Good, United Arab Emirates
- Dejavu, United Arab Emirates
- Good people movies, Egypt
- S Productions, United Arab Emirates
- MJZ, USA
The following are the winners of the Junior Lynx competition.
- Ritu Pujari, Multimedia Designer, Public Relations MEA, Jolanda Van Rooyen, Copywriter, Public Relations MEA for # More than 5 days
- Paurav Shah, Associate Creative Director, Leo Burnett, Yasmin Elashry, Art Director, Leo BurnettTeach your bias
- Rachel Amurao, Junior Creative, Service Plan Middle East, Radhi Kundan Rout, Junior Art Director, Service Plan Middle East b Impartial project
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