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61% of US and UK users say viewing UGC from other customers can reduce the number of fashion e-commerce returns that are hitting retail profitability and sustainability goals. And now about half of consumers accept that returning online fashion purchases is bad for the environment.
New York and London, July 14, 2022 (3BL Media) – 61%[1] Consumers of a new public opinion poll think that fashion retailers can reduce the rapidly evolving ecommerce prices by including post-purchase photos and videos of other customers — to help consumers see not only clothing but also ‘real’ people. 59% of consumers say that virtual reality technology, which allows consumers to think about the clothes they find online, will help revitalize the trend.
The findings are based on a survey of more than 2,000 US and UK users on the Noto, which is used by fashion brands such as Patagonia, Paul Smith, Pangaya and Todd Snyder.
The new study is said to increase the profitability of online fashion brands such as ASOS and Boohoo. In the United States, average eCommerce rates rose to 20.8% in 2021, with an estimated $ 671 billion in returns.
Increasing ecommerce revenue will reduce the profit by increasing the supply and storage costs of retailers (increasing the cost of production orders by 21 percent). An estimated 3 million cars are on the road each year.
Fashion retailers are also aware that poor performance and environmental sustainability are detrimental to their credibility. Recently, several brands, including H&M, have discontinued the use of a device that measures the durability of clothing in the event of a green laundry hazard.
Importantly, respondents to the Nosto survey agree that it is bad for the environment rather than responding (49% v 17%)[2]) According to the return of waste fuel, packaging and other resources.
“Polished, studio images are the default way to display clothing in e-commerce stores. But it also gives a more accurate picture of how consumers ‘products are worn in everyday life and the’ everyday people ‘who own the items,’ ”said Domian Mahoni, chief executive of Nosto Strategy.
“That’s why fashion retailers use their customers’ Visual UGC on their website, for example, to encourage post-purchase photos of their customers on Instagram. The most discerning retailers are encouraging their customers to comment on product suitability or share their metrics in captions, so they are better informed of other purchasing decisions and therefore make less comparisons.
A special survey conducted last year in Stalala, shows that View UGC Forum (now part of Nosto) is pleased that consumers are allowing fashion retailers to use their self-portraits – 58% allow a brand to use fashion shopping images. As part of their transaction.
Along with the use of many UGCs, half (49%) of consumers surveyed agreed that stopping refunds or freebies could only slow down the flow of products sent by fashion consumers. Be more careful about handling the product before ordering.
And the study suggests that retailers need to pay attention to certain basic strategies to help them get back on track. This online information includes clear, accurate and detailed (66%), taking steps to ensure that orders are not spoiled before shipment and that correct items are kept (also 66%).
Read more insights from Nostoe Research in the company’s blog article. These are the first findings of an extensive survey of consumer perspectives on the sustainability of fashion retail, which will be released in 2022.
[1] Respondents strongly agree, somewhat agree, disagree or disagree, somewhat disagree, somewhat disagree with the list of statements. Almost all of the press releases ‘I strongly agree’ and ‘Somewhat agreed’ are added together to indicate results.
[2] Of the 17% of respondents who say ‘I do not agree’ or ‘I do not agree’ with the answer, I believe the return of basic-fashioned fashion products is harmful to the environment because it uses fuel, packaging and other resources.
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About the study
Nosto ordered a global market research consulting firm to conduct an online survey of 2,019 consumers (1,002 in the US and 1,017 in the UK, both in terms of age, gender and region). The study was conducted in Between June 13 and June 16, 2022. The census honors and employs members of the ESMAR principles market research association.
About Nosto
Nosto allows online brands to provide accurate, relevant and personalized experiences on every device. A user-friendly AI-Powered Commerce Experience Platform (CXP) allows you to build, launch, and develop compelling digital experiences without the need for special IT inputs or long application processes. Well-known brands in more than 100 countries use Neston to grow their businesses and delight their customers. Notto supports its clients in New York, Los Angeles, London, Paris, Berlin, Stockholm and Helsinki.
www.nosto.com
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UK / EU / ROW ፡ crisis Uday Radia, CloudNinePR
uradio@cloudninepr.com
North America: John Forberger, Forberger Communications
john@johnferberger.com
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Nosto allows online brands to provide accurate, relevant and personalized experiences on every device. A user-friendly AI-Powered Commerce Experience Platform (CXP) allows you to build, launch, and develop compelling digital experiences without the need for special IT inputs or long application processes. Well-known brands in more than 100 countries use Neston to grow their businesses and delight their customers. Notto supports its clients in New York, Los Angeles, London, Paris, Berlin, Stockholm and Helsinki.
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