[ad_1]
Solana Beach resident Dave Liu recently opened Fitness Coach, a smart new fitness studio in Encinitas.
Equipped with high-tech computerized machines rather than traditional equipment, the exercise trainer’s personal programs are optimized for efficiency, requiring two 20-minute workouts per week. The machines adjust a person’s exercise to their strengths and weaknesses in real time, helping people get the most out of their workouts.
In the year Founded in 2000, the fitness trainer began franchising in 2011 and currently has more than 150 studios nationwide and 40 locations in Japan. Liu is planning to open a second location in Carlsbad next year and another franchisee is scouting a Carmel Valley location.
A Torrey Pines High alum, Liu comes from a unique background—he’s been a professional poker player since he was 18. “It’s the only job I’ve had,” says the 35-year-old Liu.
He also serves as the boys’ and girls’ varsity tennis coach at Canyon Crest Academy and coaches third-grade boys’ basketball with the California Bearcats in Solana Beach, to do something fun and give back.
For the past few years, Liu has been looking to go into business as he and his wife want to start a family, and she has been pushing him to consider a career less than gambling.
At that time, his 98-year-old grandfather had passed away and Liu noticed how difficult his last years were, as he had never done any exercise or strength training in his life. He had many issues with balance and falls due to muscle weakness.
That inspired Liu to look into strength training and lead him to a fitness trainer franchise he opened in Rancho Bernardo, California.
Liu learned how important strength training is in old age, to maintain balance and sarcopenia, the involuntary loss of muscle mass and strength.
“If you do zero strength training when you hit 30, you’ll naturally lose half a pound of muscle a year,” Liu said. At 40, he said, this number will reach a full pound per year.
While the basketball player was doing longer high-intensity workouts, the fitness trainer was skeptical of the 20-minute sessions at first. But working regularly, he saw how effective the tool was and how good it would be to bet on his own franchise.
Exercise trainer equipment in the fitness studio
(Exercise Coaching)
“I thought it was a great thing to bring to the community, where we can all be healthy together and everybody wins… But with poker, that’s not necessarily the case,” he said.
He chose his studio’s new location in the Sprouts Shopping Center in Encinitas, Inc. on Incitas Boulevard and El Camino Real.
Unlike a big box gym, workouts are by appointment only and the number of people in the studio is four. Clients benefit from robotic exercise technology and personal attention and guidance from the trainer. The smart device adapts the exercise to the user, finding the right intensity, the right resistance, helping to prevent injuries. “No two sports are the same,” Liu said. “Everything about the experience is tailored to the individual.”
Liu says the fitness trainer’s efficient workout is perfect for people with busy lifestyles and is safe for people of all fitness levels, from teenagers to people in their 90s.
With the Picker business now folded, Liu said he’s focused on building the business.
“This is definitely more complete,” Liu said. “I love coaching and helping people, making a positive impact on kids and paying it forward.” The business was a natural extension of his work training young athletes: “I want to help people live better lives.”
Exercise Coach offers two free trials, for more information visit exercisecoach.com/encinitas. The new Fitness Coach is located at 1343 Encinitas Boulevard.
[ad_2]
Source link
