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Gigi Hadid has been selling clothes for other companies for years, both as a model and the subject of frequent street style breakdowns. Now, she wants a piece of the action. Hades Brundt revealed on Instagram yesterday that she is currently working on her own fashion line, guest in residence. (She even added “Founder, Creative Director” to her IG bio, so you know it’s serious.) In fact, from the looks of it, Hadid has been building a brand for the long haul, with an emphasis on quality, not quality. Fast trends.
While the guest in residence Instagram itself remained blank, Hadid hinted at her own account — and the line’s focus appears to be a sweater. Hadid was seen looking at fabric samples in photos with designer CJ Kim and stylist Gabriela Carefa-Johnson. Hadid looked at some clothes. In one picture, she’s wearing a lilac hat over a chartreuse turtleneck. In another, she wore a simple yet elegant orange sweater. There is also a heather gray two piece with cardigan.
A fashion brand makes sense — Hadid certainly has some experience on that stage. He collaborated with Tommy Hilfiger for a few seasons (complete with star-studded shows) and recently released a swimwear collection with Frankie Bikinis.
Specializing in a certain area (in this case, sweaters) seems like a smart move. Given the label, Hadid isn’t necessarily writing new trends with her brand. Instead, the emphasis seems to be colorful and quality takes the basics.
In fact, Hadid might be getting closer to the coded luxury handbook than your typical celebrity-backed fast-fashion brand. The result is more “Gen Z SuccessInstead of saying Euphoria.
Few details are available about the line, but Hadid has been telegraphing her desire for a typical office job for some time, especially after giving birth to a daughter.
“All my dreams come true in fashion: Now what?” I don’t need another cover or campaign,” she said. Id In the year I love the idea of going to the same office or studio or whatever multiple days a week in 2021, with the same team, with the same people, maybe a little playroom that I can do for Kai at work.
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