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Orem, Utah, August 5, 2022 /PRNewswire/ — Datajoin, a SaaS company that helps B2B marketers integrate technology stacks through ‘micro integrations’ $3.5 million Seed round led by Sepio Capital.
“The marketing technology stack is broken.” According to the founder and CEO of Datajoin Sam Fonoimoana.
Data integration team
“Marketers are frustrated with how much time and effort is required to integrate their technology. They are waiting months for their engineering and IT teams to build internal solutions, often ending up at the end of the request queue.”
“Datajoin’s Micro Integration makes integration simple and easy – implementation is measured in days, not months.”
According to Gartner, “marketers are only using 58% of the potential of their martech stack” leaving 42% of marketing tools unused and millions of dollars worth of efficiency on the table. This siled capacity is wasted due to the large number of devices and the lack of integration between them.
“There’s more equipment in the marketing stack than there is at Home Depot,” Fonoimoana said.
“Most marketing tools are great at what they do, but terrible at talking to each other. The fragmentation of the stack is hurting marketing teams – micro-integration changes all that.”
Phonoimoana has dubbed DataJoin’s proprietary solution “Micro Integrations.” Micro integrations sync customer data between apps in your marketing stack without coding or engineering resources.
As an official Adobe partner, DataJoin serves a handful of 500 companies, including Adobe, Cisco, Comcast, and ARM, with a 100% satisfaction rate. Datajoin decided to raise additional funding to meet the needs of its expanding client list.
Sepio Capital is a $5B+ multifamily institutional investment advisory firm with internal venture capital operations. Mitch RancherThe seed round will be led by the Managing Director of Sepio Capital.
“I am thrilled to be partnering with Mitch at Sepio Capital,” said Fonomoana. He immediately got a sense of who I am and the vision I’m trying to build – from both a marketing analysis perspective and the future of technology diversity here. Utah And in technology,” continued Fonoimoana.
“Some of the most advanced enterprise marketing technology companies in the world look to Sam and the team at DataJoin as ‘Data Ninjas.'” DataJoin’s value proposition was immediately evident in customer conversations as they delivered 10x results. We are excited to have DataJoin back as it puts marketers in control of their marketing data,” he said. Mitch Rancher – By Sepio Management Director.
Backed by this seed funding, Datajoin plans to hire key talent in manufacturing, engineering, marketing and sales.
Closing this seed round, Phonoimona will be the founder and CEO of Polynesia’s first VC-backed seed technology.
“We hope this is the first of many Polynesian venture-backed businesses and we are committed to making Datajoin a success story that inspires other founders, investors and communities.”
DataJoin’s growth and success will inspire Polynesian children to dream of becoming whatever they want and hopes to pave the way for a new generation of Polynesian founders and tech industry CEOs.
Natalie Beita, [email protected]
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