GPU prices have fallen off a cliff dramatically

Prices for both Nvidia and AMD graphics cards continue to drop, with a new report showing how they’ve now fallen below their manufacturer’s suggested retail price (MSRP).

It’s a very funny situation. Before 2022, prices were going in the opposite direction – GPUs were almost impossible to buy at MSRP. However, due to stockpiles sitting on store shelves alongside the recent crypto crash, boards are finally becoming both available and, more importantly, affordable.

3DCenter, which has been tracking GPU prices for certain European regions for the past year, has confirmed that GeForce RTX 30-series prices are now 9% below MSRPs.

As for AMD’s Radeon RX 6000 range of boards, these GPUs are cheaper, sitting 14% below MSRP. These figures represent the cheapest price point available since their launch years ago, according to VideoCardz.

It’s important to note how these drops largely correspond to the German and Austrian GPU markets. However, we have seen similar price reductions in other countries including the US, UK, Australia and more.

As for the GPU price situation, which covers the period from July 10 to July 31, it shows how the average price of a video card is affected by discounted units. For example, NVIDIA itself cut the MSRP of some of its best products by as much as $500 a few weeks ago.

The site cited an interesting tidbit from the report: the RX 6950XT and RTX 3090 Ti have both seen significant price cuts, despite hitting store shelves a few months ago.

AMD’s Radeon RX 6950XT reference design model released in May will now set you back 999 euros ($858). By comparison, the suggested retail price at launch was €1,239.

Elsewhere, don’t forget that next-gen boards from Nvidia and AMD are on the horizon. As we approach the fall launch schedule for some of these powerful video cards, costs will naturally continue to drop for their predecessors. So if you’re looking for the best deal, it might make sense to wait a few more months.

Still, while the price of some of the best GPUs on the market has dropped across the board, these discounts don’t really apply to the mid-range like the RTX 3070 (popular for 1440p purposes) and the 1080p-oriented RTX 3060. In fact, boards like these currently sell for more than MSRP.

Editors’ recommendations