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“Removing colors from bottles improves the quality of the recycled material,” said Julian Ochoa, CEO of R3CYCLE, which helps Coca-Cola improve recycling. “When recycled, clear PET Sprite bottles can be made into bottles, helping to drive a circular economy for plastics.”
Customers will notice an updated logo and packaging design on Sprite bottles, which are more “consistent in look and sound around the world,” according to the company. The familiar green color is still used on sprite labels.
Other drinks in Coke’s portfolio that use green bottles, including Fresca, Seagram and Mellow Yellow, will also replace them with clean containers in the coming months.
The beverage giant has been criticized for contributing to plastic waste that harms the environment. In the year In 2020, the company was named the world’s No. 1 plastic polluter by the environmental organization Plastic Break Free. The logos and branding were found on 13,834 discarded plastic items in 51 countries, often in public places such as parks and beaches.
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