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The world has its fair share of environmental, social and economic problems. We desperately need social progress, cures for disease, solutions to climate change, and more. It is clear that sustainable creative solutions are needed. This is where fashion and accessories play a role.
Is it possible for people to look good and fashionable while solving some of these problems? Yes, very much. Fashion can be good for the world and the environment, as well as being used for social change. And that’s exactly what Relate Bracelets plans to do.
Relate Bracelets is a non-profit social enterprise that raises money for charities worldwide and creates jobs for people living in low-income areas. It provides respect, companionship, and income for city dwellers to support their families.
Fashion is always about personality and these creatively decorated products not only allow people to choose designs that suit their personal preferences, but their owners can also choose a cause close to their heart.
We live in a world of fast, unsustainable fashion. It is known that this is not what the young generation wants. In the year In 2015, Nielsen reported that the majority of millennials were willing to spend more money on items they perceived to be sustainable and environmentally friendly. Forbes recently reported that 62 percent of Generation Z want to shop more sustainably. And brands are responding with eco-friendly packaging, biodegradable products, and fashion that continually adds something good to the world instead of taking away from it.
Over the years, Relate Bracelets has used the sale of its bracelets to raise R68.8-million for social development. The organization criticized more than 100 charitable organizations engaged in various credible issues, especially better access to education, disease treatment and clean water supply to villages, as well as organizations helping orphans, animals and the weak.
Fashion can be fun, trendy and have a positive impact on the world. We just need the right mind to think creatively to make it happen. Matching bracelets also encourage customers to be part of the solution. One small change or addition to how you spend your money can change the world – or someone’s world.
Corporate Social Investment (CSI) funding has decreased but demand for aid has increased since the start of the Covid-19 pandemic, an independent CSI study showed late last year. The short-term forecast is that South Africa’s CSI spending will continue to decline. Matching bracelets encourage companies to continue to allocate corporate social investment funds, albeit less than before.
Dalit Shekhal is the brand consultant for Relate Bracelets, a Cape Town-based NGO.
The views expressed are those of the author and do not necessarily reflect the official policy or position of The Mail and Guardian..
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