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Members of the Conservation Tourism Alliance Long run They are happy to start impact statements For guests – clear labels, showing how the price of each stay benefits people and the environment.
Long Run acknowledges sustainability as the ‘gold standard’ for ecologists who support nature conservation, but a large amount of greenwash – particularly online consumers – find it difficult to identify genuine green credentials. 1. At the same time, more and more travelers want to make careful choices and are willing to spend more to travel sustainably. 2. These potential guests are actively looking for authentic information they can trust.
By launching the 4C Impact Statements, Long Run is responding to increased consumer demand for transparency and robust information on environmental issues alongside the demand for green travel. The Long Run is to support measurable and inclusive nature-based solutions to the climate crisis and biodiversity loss, with members on the front lines of conservation. They are pioneers in sustainability, committed to doing things differently by leveraging the power of their business for the health of the planet and the well-being of people.
Impact Statement Launch members include:
Members involved in the process of creating impact statements include:
The 4C Impact Statement is open to all Long Run members on a voluntary basis and others are in the process of joining. Each uses graphics and percentages to break down how guests are spending money to support a positive impact in each area. The Long Run hopes this transparent approach will help travelers make good, green decisions and stay safe knowing their visit supports real conservation and community efforts. The statements also show how much money is left at the destination.
Long run Executive Director, Delphine Malleret-Kingcomments, “The urgency of the climate crisis and the proliferation of sustainability marketing claims make accountability and transparency critical to help travelers make informed choices and inform resource actions to mitigate impacts. We hope this will not only be a step forward for our members but will inspire the entire travel industry.
The statement is based around the 4 core values at the heart of every Long Run member:
- Protection
- Society
- Culture
- Business
These are examples of what guests will receive, based on visits to Kenya’s Borana Ranch and South Africa’s Tswalu Kalahari.
- List of 4C impact statement
- The 4C impact statement is broken down into three levels of granularity to ensure absolute clarity through stories and examples of the overall positive impact of members.
The pie chart shows how each guest night’s fee is spent in %:
- The group includes: salary, benefits, training and safety.
- Sales and marketing includes: PR, marketing and communications.
- Commission includes: Agents, DMCs, Company Fees and Designer Fees.
- Guest welfare includes F&B and all providers and services related to the guest experience.
- Other operating expenses include: infrastructure maintenance, renovation and administration.
- Profit and reserve is profit.
Additional investments in nature and people include: social development, cultural management and conservation activities from bed night payments such as conservation levies or 4C payments.
Geographic costs Shows the % of guest spending in local and local: Local is total spending in the immediate community (distance depends on the property). Total cost in destination country is national. Another is international spending.
How will your stay directly contribute to local projects?
Conservation includes: conservation efforts, species protection, carbon sequestration and visitor benefits beyond infrastructure and maintenance.
Community includes: projects that support local development, empowerment and entrepreneurship (excluding employee benefits and wages).
Culture includes: projects that celebrate local skills and cultural expressions, support or generate income for neighboring communities, and contribute to the preservation or preservation of local culture.
Russel Binks, General Manager, and Julie Cheatham, Group Executive of Niannova; From a long running member The cup Kalahari In South Africa, they say they hope the 4C impact statement will help them communicate more effectively and stand out in the marketplace.
“To ensure full transparency and legitimacy of our influencer position, we would like Long Run to provide guidance on this disclosure. This will help us communicate our balanced vision to our team and guests. It’s not just about protection, and it’s fun to look at all aspects of the 4C’s.
Michael Dyer From a long running member Borana Conservation and Lodge In Kenya, the 4C impact statement hopes to influence guest behavior and purchasing habits:
“Globally, today’s guests and future guests travel more proactively and their generosity will become increasingly important. Travelers are becoming aware of the good and bad effects of travel and our guests are alive to the positive environmental and social impact of their visit. The impact statement provides assurance that guests are contributing to wilderness conservation with a significant proportion of their stay, contributing to sustainability and a positive impact on communities. The Long Run adds coverage of loyalty and authenticity by showing how these economic benefits flow and influence guests’ decisions about where to stay, how long they stay, and whether to both return and promote the property as a loyal contributor. Environmental and Global Conservation Philosophy.
Impact statements are also a great resource for tour guides and trip designers. Jarrod Kite from The journey of the steppes(Long Run Travel Partner Member) says:
“With more and more customers looking to maximize the positive impact of their travel, it’s important for tour operators to validate the claim that travel can be a force for good. The Long Run’s Impact Statement provides a platform to measure where customers’ money is going and where the benefits of travel are being achieved. This level of transparency allows us to measure the entire value chain and In order to improve the positive impact of the work and to do this, it is important to travel to the market in a sustainable way to ensure that it is important and credible.
What is the story behind the 4C impact statement?
The Long Run Members Impact Statement idea was initiated by member Mehdi Reheljari, owner of Cassia Papagayo Costa Rica, and inspired by many sustainable hotels. “Bills” Such as the Fogo Island (Canada) Economic Diet Bill showing how guest money is spent. This concept has been adapted and tested for elasticity by Long Run members at Borana Lodge in Kenya and Tswalu Kalahari in South Africa.
So what exactly is the 4C impact statement and how does it work?
The 4C impact statement shows where the money a guest spends on a particular Long Run member and how their stay affects the destination. In particular, it shows how their stay contributes to the local economy, people’s well-being, nature conservation and culture. All figures are expressed as percentages (%) based on annual forecast or quarterly actuals depending on the asset. This means the 4C impact statement. It shows how the member intends to spend the money earned during the guest stay.
CredibilityLong Run members, including math teams, provide Long Run team figures, which are discussed to help the Long Run team refine the category. A Random Check An annual random check is carried out for Long Run to ensure that expenses are allocated as agreed and added to members’ annual accounts. This allows members to use the Long Run stamp for a small fee, indicating that an outside party has reviewed and verified the category of expenses.
Why create an impact statement for long-distance members to give to guests?
To continue pushing the boundaries of the long run, we’re introducing the 4C’s of Impact Manifesto to share with guests on how to stand out and demonstrate impact in a meaningful way.
This will be:
- Show how Long Run members differentiate themselves.
- Relate concrete facts and figures to sustainability (walking the talk).
- Enable guests to make more informed decisions and choose meaningful travel options.
- Enable guests to become ambassadors of the Long Run and the 4Cs.
- Make sure guests can make a positive contribution
Change in travel. - Demonstrate the 4Cs in action.
1 https://globalnews.booking.com/bookingcoms-2021-sustainable-travel-report-afirms-potential-watershed-moment-for-industry-and-consumers/
2https://travelweekly.co.uk/in-depth/comment/comment-consumers-are-willing-to-pay-more-for-sustainable-travel
Boron cultivation
Borana Lodge is a member of the long-running GER (High Sustainability Standard) and the ranch is located north of the equator at the foot of Mt Kenya. Perched on the Laikipia Plateau, a desert landscape lies to the north and ancient indigenous forests grow as far as the eye can see to the south. This 32,000 hectare conservation area is home to both black and white rhinoceros and a variety of other species.
The cup Kalahari
The Tswalu Kalahari is a member of the Long Run in South Africa. The word The cup The cup means ‘new beginnings’, reflecting the Kalahari’s vision of protecting and restoring its natural environment and empowering and celebrating the community. The large-scale conservation project preserves the region’s unique biodiversity and protects many rare and endangered species. He created a model of conservation supported by ecotourism so that the Twalu could survive indefinitely. The holistic approach corrects the mistakes of the past, laying the foundation for long-term ecological and economic benefits. Tswalu is now ready to enter a new decade, and she aspires to achieve a more sustainable status.
About the long run
Hosted by Nature’s Choice, Long Run’s community of properties, travel partners and professionals is committed to protecting and restoring ecosystems for the benefit of all. The organization supports, connects and inspires members to work in harmony with the 4Cs – Conservation, Community, Culture and Business. By supporting members on this journey, it ensures that long-term travel experiences have a positive impact, and that conservation is socially and financially sustainable. Together, Long Run members protect more than 23 million acres of ecosystems, protect more than 400 endangered species, and improve the lives of 750,000 people.
www.thelongrun.org
Naomi McKee
Naomi McKee PR
Long run
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