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It may look like a simple scarf, but tech giant CCC has developed “The Connected Scarf” to track the mood of fans wearing it during the game.
According to a Reuters report, the scarf “records various physiological measures, including heart rate, body temperature and emotional responses.”
“In our work with City over the past few years, we’ve continually looked for ways to connect fans to the sport they love on another level.” said Ashley Marusak, Cisco Global Sports Marketing Manager.
“The Connected Scarf is an exciting project to work on as we seek to understand and measure the emotions of football fans and how the game affects fans not only emotionally but also physically.”
A Man City fan during the 2011 UEFA Champions League Group A match against Villarreal.
IMAGO / Action Plus
Ryan Shaw, Creative Director of Octagon UK, one of the partners in the project with Cisco.“The Connected Sweater.” It helps fans understand the physiological sensations that go through 90 minutes.
“Creating this technology from scratch has been an amazing journey, and we’re excited about how much this scarf can teach us about fans and club culture.” he said.
A Manchester City fan puts on a scarf before the Premier League match against Everton at the Etihad Stadium.
IMAGO / PA images
Product and technology agency Unit 9 helped spearhead the initiative to produce a large number of fans. Some of the cleats are available for New York City FC, the sister club of the Premier League champions, who play in the Major League Soccer.
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City Football Club Chief Marketing and Fan Experience Officer Nuria Tare released a statement on ManCity.com
“At Manchester City, we continue to explore new technologies to deliver a high-quality fan experience and get closer to the club. Scarves are a wonderful thing that football fans around the world wear and wear to show their love and support. Our latest initiative with Cisco brings fans together and engages them in a new and exciting way.” It’s a new way to connect with.
The response is mixed Twitter But one fan remembered what he saw in the scarf he bought back in 1970.
City defender Aymeric Laporte said in a statement after the official announcement: “It’s a great idea and it gives us a more special relationship with the fans.”
Jack Grealish was also impressed with what Scarfe kept up with during games.
“I think it’s amazing how you can get information about how the fans are feeling during the game.”
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