Laurie Harvey’s new agency, Thélios, backs Venice, Miu Miu’s latest announcements – WWD

Harvey signals are on.: Lori Harvey has signed with IMG Models and WME, WWD has learned exclusively.

The modeling agency works on building Harvey’s portfolio in fashion editorial work and advertising as well as beauty and lifestyle. At WME, the focus will be on “television, digital content, acting, production and beyond.”

“Working with IMG Models and WWE is a dream,” Harvey told WWD in an exclusive statement. “I’m excited about what this next chapter holds and look forward to expanding my businesses across fashion, TV, film and entertainment.”

The 25-year-old model and entrepreneur, founder of skincare brand Skn by LH, is a regular fixture at high-end fashion events and shows. A trendsetter for her 4.6 million Instagram followers and counting, she recently attended the Met Gala with Michael Kors, was a panelist for the 2022 Essence Fest and was on the Miss Universe 2021 committee.

Harvey has been featured in publications including W Magazine, Vogue and Harper’s Bazaar and has partnered with fashion houses Burberry and Valentino alongside Michael Kors. A native of Atlanta, daughter of Marjorie Harvey and adopted daughter of comedian Steve Harvey, she lives in Los Angeles.

At IMG Models, Harvey joins a client list that includes Gigi and Bella Hadid, Hailey Bieber, Precious Lee, Paloma Elsaesser, Alton Mason, Eileen Gu, Diana Silvers and Richie Shazam. On the entertainment side, WME represents Selena Gomez, Gal Gadot, Dwayne Johnson, Chrissy Teigen, Shay Mitchell, Charlize Theron, Eva Longoria and Ryan Reynolds.

Harvey will continue to be represented by Tre Thomas and Townsend & Locket LLC. – RYMA CHIKHOUNE

Eyes on Venice: Telios has signed a three-year deal with La Biennale di Venezia to become the official eyewear sponsor of the Venice International Film Festival starting with the next edition, which runs from August 31 to September 10.

“The Venice International Film Festival is one of the most prestigious events in the world and we are proud to support La Biennale di Venezia, a strong ambassador of Italian culture worldwide,” said CEO Alessandro Zanardo. Manufacturer of eyeglasses since February.

“Cinema and eyewear have always been a perfect match, giving people a vision of the world through beauty and love for details. Throughout the history of cinema, eyewear has contributed to the creation of famous film characters and to the expression of their personalities: better than this festival, which is very close to our roots in the Veneto region. We could not think of a field of speech,” said Zanardo.

The state-of-the-art Telios factory is based in Longarone, an hour’s drive from Venice, and was inaugurated in 2018. Production spans over 194,400 square feet.

Thélios is controlled by the luxury conglomerate LVMH Moët Hennessy Louis Vuitton and produces eyewear collections for Dior, Fendi, Celine and Loewe from Givenchy, Stella McCartney, Kenzo, Fred, Berluti and Rimowa.

This is the first official entry for the company in the world of cinema.

and er press and industry events.

Telios’ international and commercial expansion is a key target, Zanardo told WWD in June. While in the key markets, Tilios is growing business in the US, because of that area, as well as in the Middle East and Asia Pacific, including China. – Lusa Zargani

MIU MIU Girls: Why does it change without breaking?

Miu Miu has once again turned to its friends Emma Corrin and Sydney Sweeney for its Fall 2022 campaign.

Titled “Character Study,” the images are lensed. Styled by Tyrone LeBon and Lotta Volkova.

Corey, an actress and producer known for playing Lady Diana Spencer in the Netflix series “The Crown,” first appeared in Miu Miu’s Holiday 2020 campaign and recently appeared in Spring 2021 images.

“Euphoria” star Sweeney, who plays Cassie, collaborated with the Miuccia Prada-designed label for its first handbag ad, which launched in May.

However, new actors like model, actress, aactivist and feminist Emily Ratajkowski; Demi Singleton, who starred as a young Serena Williams in the recent Oscar-nominated film “King Richard,” and models Matty Drazek, Amber Latter and Jade Rabarivlo.

The campaign aims to convey a positive message of empowering women, who, despite their differences, all share strength, passion and drive – core Miu Miu values.

In May, speaking about the bag campaign fronted by Sweeney, Miu Miu CEO Benedetta Peruzzo said: “We are very strong with Gen Z and Millennials, and this allows us to show that we are a relevant brand because those are the consumers.” in the future. We want to be a brand that is balanced and strong, but able to effectively respond to the unspoken needs of this future consumer. [that] It’s the best in class” – Alice Monchio

Power of GS: Jenni’s creative director Sara Cavazza Facini has cast Georgina Rodriguez as the face of the brand’s 2022 ad campaign.

The Spanish model and social media personality, who counts 39 million followers on Instagram alone, was photographed by Vanina Sorrenti at a stunning concrete villa in Madrid designed by Joaquin Torres.

Cavazza Facini, fiancee of soccer star Cristiano Ronaldo and mother of five, and Rodriguez share a similar passion for sensual femininity and confidence.

Check out the model wearing creations from Jenny’s fall collection, which include a coral body-hugging sweater covered in crystals, a fuchsia oversized belted coat and a mini skirt with leopard motifs.

This is the first time the brand has tapped a celebrity for its campaign, having previously recruited international models.

The campaign is flanked by a video conversation between the two women based on Proust’s inquiry. Cavaza Facchini and Rodriguez’s “What’s a Genie to You?” teaser released Monday. It shows when asked. and “What is fashion to you?”

Rodriguez is not new to the fashion scene. For example, she met Ronaldo, who would soon become her partner, working as a sales associate in Madrid and then becoming a sought-after social media personality, securing contracts with the likes of underwear brand Yamamai and jewelry Chopard, among others.

Jenny’s move is expected to stir crowds and visibility. Data company Launchmetrics estimated that the Yamamai campaign launched in 2019 and fronted by the Spanish model generated 5.4 million euros in MIV, or media impact value, over 12 months.

Last January, Netflix debuted a six-part miniseries titled “Soi Georgina,” or “I Am Georgina” in English, that highlights her lifestyle, personal history, and fame. – Martino Carrera

Going to Paris: Re/Done opens its doors in Paris, marking its international expansion.

The Los Angeles-based label, launched in 2014 by Sean Baron and Jamie Mazur, is known for rebuilding vintage Levi’s jeans into modern styles.

Its retail footprint has locations in West Hollywood and Malibu in LA, Miami and the Hamptons in New York and is now located at 22 Rue de Grenelle in the 7th arrondissement of Paris in the heart of Saint Germain.

“For my first store, I wanted to be part of the local environment. [in Paris]Barron, CEO of Re/Done, explained. Real Parisian shopping in the Saint Germain area.

It is an intimate space of about 500 square feet. Like all redo/redo spaces, it takes influence from mid-century design. This time, it’s with a touch of French. According to Schindler Architecture, among the woodwork, interior details include sliding chairs by French designer Pierre Guariche.

“Our company is very exciting because we’re very popular internationally, especially in the European Union, and we’ve done a lot to build the company in that region, from wholesale channels to marketing,” Barron said. the movement. “People have fallen in love with what we’re doing with Levi’s in terms of sustainability.”

Re/Redone has cycled nearly 200,000 pairs of Levi’s, a fine offering for the Paris-based brand. About 40 percent of the site’s traffic comes from international markets, with the Paris region accounting for 15 percent, Baron said. Wholesale represents 55 percent, while direct-to-e-commerce and brick-and-mortar account for 45 percent, he said.

Along with Levi’s Denim, the Paris store includes another American stable – the Hanes T-shirt, which has been reworked in a variety of styles using reusable yarn. It will also be a “market place” in the store, a collection of other wine dealers.

“Europeans, especially Parisians, love wine,” he said. Rigid and loose fit is the trend, he added.

Next, the brand is focusing on a men’s launch, which is expected to launch in the spring of next year. – R.C