Sol Trevino of Yakima Valley is carving her own path in the entertainment business. Explore Yakima

Before she was in Bully Marketing and Entertainment, she was at Soul Jams on KDNA Radio in Granger.

Sol Treviño began her entertainment career at the age of 16, playing soul music and speaking English on a Spanish radio station on Wednesday nights from 1993-95.

After high school, Trevino earned a degree in music business from the Seattle Art Institute. That degree led her to the Cube radio station in Seattle and a few casinos in Washington state.

While working in Aberdeen, Trevino planned and booked a show for Sir Mix-A-Lot. The show was sold out, a rare feat for any promoter, much less someone so new to the business.

“As far as owning my own company, I never thought about starting my own company,” Trevino said. “It never really occurred to me.”

Her bullish marketing and entertainment might not be what it is today if someone hadn’t pushed Trevino to start her own company.

She seems like a bully, a negative connotation. First you hear the word ‘bully’, and it’s the opposite. It’s really about me and what I do for a living, and especially with the entertainment aspect,” Trevino said. “Because sometimes I’m not taken seriously, so I had to work hard to show my skills, which is sad.”

Booking and promoting shows is a male-dominated business.

“I’ve met guys who do the same thing as me and they make me say things that are a little bit offensive, put me down because I’m a woman in the entertainment business,” Trevino said. “I have to scare myself into being a little bit more aggressive when I’m doing shows because I’m not naturally aggressive.

She is a Bully Marketing and Entertainment one woman show. Trevino does media buying for clients and plans events, shows and concerts.

“It’s all based on the fans’ perspective. I don’t always do it for the money aspect. Even if a show loses money, I never cancel the show. Because it’s my name, my name,” Trevino said.

Trevino brings Tiffany, Debbie Gibson, Downtown’s Julie Brown, Lisa Lisa, John B, Sir Mix-A-Lot, comedian Eric Schwartz and local comedy ladies to the Yakima area.

Schwartz has worked with Trevino four times, most recently performing Saturday night in Richland.July 23, 2022 at the Uptown Theater.

“I wanted to hit the Tri-Cities market. It’s big and you can reach part of Oregon. I just want to stretch,” Trevino said.

Trevino is always looking for opportunities to grow.

“If you’re uncomfortable with something, that’s fine.” She said. “You don’t have to be comfortable. Life is too short to not live your dreams or live your dreams to the best of your ability.

Trevino didn’t have a plan when she started, and she encourages anyone in the entertainment business to have a plan.

“Even if you have to work a 9-to-5 right now, start doing things you love on the side. Build that side hustle until it’s a side hustle. It’s a lot of work, a lot of time, and a lot of effort,” Trevino said. “Now I find myself working hard. And I mean, it’s very rewarding.”

It wasn’t Trevino’s original plan to get involved with the female bully Shopping and Entertainment, but she knew it was meant to be.

“I’ve always believed that whatever is done for you will come back to you. If there’s something you’re thinking about every day, it’s because you’re feeling it. just do it. What’s the worst that can happen? It won’t work,” Trevino said.

Getting out on her own wasn’t easy, but Trevino picked a lot of brains along the way. She is not afraid to ask questions, network and trust her instincts.

“I have incredible access to others for insight and if I’m doing something wrong, they’ve been very helpful, but mostly I just go with my gut,” Trevino said. “Who really knows better than yourself? I try to find someone to point me in the right direction, but I mostly go off gut and instinct.

Trevino is open to helping people because that will help her grow.

“I also like to talk to young people. They have such insight into different things and different perspectives,” Trevino said. “I’ve done a lot of good things, I’ve worked on a lot of good things. That can help everyone.