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Amazon offers to treat all sellers equally when deciding which product listings to value, in a place on its website called the Buy Box. (A shopping box is where shoppers can click a button to add an item to their cart, and the seller who “wins” the shopping box classification—by Amazon’s standards—receives the customer’s business.)
As part of the Buy Box deal, Amazon proposed offering a second seller classification in the Buy Box, a move that could boost visibility for more sellers. It has made a number of commitments regarding its seller relationship with Amazon Prime, and has said that sellers under its Prime account can use the shipping of their choice instead of Amazon’s own fulfillment services.
The offers highlight how Amazon is motivated to address EU investigations into the company’s growing regulatory and legal scrutiny around the world, which claims the e-commerce giant uses third-party seller data to benefit its own retail business. platform.
In the United States, some lawmakers are pushing for a vote on the Senate floor this summer to pass a landmark technology antitrust bill that would create new barriers between Amazon’s various business lines. A similar competition law is expected to be implemented in Europe in the fall.
Members of the public will have until September 9 to comment on the proposed offers. If approved, the concessions will last for five years, and violations could result in Amazon being fined up to 10% of its global revenue, EU officials said in a statement.
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