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An Australian trio of people are changing the fashion industry by creating ‘perfect’ t-shirts with their clever clothing business – and in a few years they have made $ 3.5 million.
Zoltan Kassaki and Eric Fu City co-founded Wolf and created a unique technology with the help of engineer Rahul Murray, Magic Fix, which accurately predicts a person’s t-shirt based on age, height and weight.
A.D. After launching Citizen Wolf in 2016, the three T-shirts sold more than 50,000 T-shirts and created a new bar for the sustainable fashion industry.
Eric Fu, Zoltan Ksaki and Rahul Murray (LR with their dog Maggie) use advanced technology to create t-shirts designed to command the minds behind the sustainable fashion brand Citizen Wolf.
‘There are no appointments, no measuring tapes, no body scans, and no embarrassing photos to upload in your knickers (yes, there are websites that ask you for this),’ ‘she said.
In seven days, our own ethical factory was built here in Sydney, which is open to the public.
One third of the clothing produced each year is in unused garbage dumps, he said.
In the early days of Citizen Wolf, Mr. Siskey and Mr. Fu spent 18 months manually measuring and constructing more than 2,000 T-shirts.
Mr. Fu and Mr. Ksaki used their knowledge to create a zero-waste solution to the impact of the fashion industry on our planet.
In the early days of Citizen Wolf, the couple measured customers by hand for 18 months to build their data collection and cut more than 2,000 T-shirts by hand.
They worked tirelessly and tirelessly. He developed the Magic Fix platform, developed by Mr. Moonny in 2017, and has enabled 196 million data points and measurements for any body type.
Mr Moon told FEMAIL: “The first cover is the average data set of many parts of the world, and then the information that Eric created will help us understand how T-shirts fit into different shapes.
“The last layer we always ask for a note because everyone who buys our t-shirts knows them very well. That input is important because you can be the same height and weight and age but we know we have to adjust the gauge if someone swims five times a week.”
The result is amazingly accurate clothing with 94 percent accuracy, knowing only a person’s height, weight, and age.
Mr Kassaki said the concept was often linked to suspicions of potential customers.
Their tireless work has helped lay the groundwork for Magic Fix, and technology has created stunningly tailored t-shirts for customers, knowing their age, height and weight.
“People don’t want to think that it will be reduced to three or four variables,” he said.
We are on the shoulders of giants and real scientific research. We took that, we changed it into something, we changed it into clothes and it became special. ‘
Citizen Wolf has a short supply chain, 86 percent of which is woven in Melbourne and all clothing at the Marvelville factory and store starts at $ 79.95.
While Mr. Kassaki realizes that for some it will be a downside to the T-shirt, he hopes his customers will see the value in their sustainable business model.
The T-shirts are sewn at the Citzen Wolf Store and the City Factory in Marquville, Sydney, and we invite customers to visit seven days a week.
Citizen Wolf has a short supply chain, and 86 percent of all textiles manufactured in Melbourne and the factory are priced from $ 80.
“Everyone wants to do the right thing and buy in a sustainable and ethical way but you’ve got a check and a t-shirt is $ 250 and there aren’t many people who spend that much,” he said.
“A lot of clothes are initially sold for $ 10 by mistake – their supply chain is being used, people are not being paid properly and the planet is paying for the environment.”
A clear hit with the Aussie for sustainable fashion, Wolf has made $ 1.3 million in sales over the past 12 months.
The company offers free repairs for life, believing that fashion lasts a lifetime and should not end up in the trash.
The three teams are now raising a lot of money to create more shirts and sweaters and jeans to order the right formula and expand the City Wolf globally.
Citizen Wolf has always been a T-shirt brand, but he never talked about the T-shirt. They were just the first concept for the technology and system we created and without a doubt the order is not only for the customer but also for the business, ” Ms. Kasaki said.
‘Australian businesses are overwhelmed by creativity and we want to continue that story and transform the ultimate fashion industry for the better.’
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