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Anzu.io, the world’s leading in-game advertising platform, has introduced interactions with Moat by Oracle Data Cloud on the platform. This is the first collaboration between the 3D in-game advertising platform and Moat’s visual verification solution and provides trusted third-party metrics for 3D in-game advertising campaigns for publishers, agencies and advertisers. Today, we are introducing our customers to the first stage of our relationship with the new measurement beta program to analyze and report general GIVT metrics.
More than three billion people from all over the world play video games on a regular basis. This increase in in-game advertising has increased the demand for in-game advertising as a major digital ad. Third-party metrics are the key to ensuring a variety of advertising methods, and are now more important than ever to build effective media strategies, increase industry confidence, and raise awareness of 3D in-game media environments.
To encourage advertisers and to further inform media purchasing decisions for 3D in-game ads, Anzu and Moat will provide awareness and GIVT measurement on 3D in-game ads for advertisers running Anzu campaigns in mobile and PC environments.
Ensuring that advertising reaches the right traffic is an important measure of media quality and an important basis for future metrics such as vision, focus and results. Like the first collaboration, Anzu’s Discovery Technology and Moat Deep Awareness Platform is a game changer for advertisers looking to reach their audiences in games.
“We are thrilled to be working with Anzu to provide the tools needed to give advertisers the global information-based media decisions around the game’s high-profile audience,” said Mark Copera, Oracle Data Cloud Product for Death. . “As game in-game advertising spreads in the media, advertisers want to understand the main indicators of media quality and know about scams in games. We plan to be a loyal partner to deliver that.”
Itama Benedi, co-founder and CEO of Anzu, said: “Ultimately, our solution gives advertisers the confidence they need to spend more on the game ad category.”
This new host is opening up more potential for advertisers and agencies to equip their game environments to measure the success of their campaigns.
Publishers, advertisers, and agencies interested in participating in the Measurement Beta Program and GIVT can access 365 Digital.
About Anzu
Anzu is one of the best in-game advertising solutions in the world. Anzu, which works on mobile, PC and console platforms, integrates real-world brand ads directly into video games, streams contests and broadcasts. The only solution for bringing real-time analytics and existing digital industry standards into the game is through an integrated, highly-regarded IAB-compliant, highly-regarded IAB ad format. One-of-a-kind AdTech integrations include ad-hoc ad viewing, branding metrics, as well as audience verification, data enrichment and fraud.
Cloud on Oracle Data about Moat
Moat by Oracle Data Cloud is a comprehensive analytics and measurement platform that provides a variety of solutions in advertising validation, focus analysis, cross-platform accessibility and frequency, ROI results, and marketing and advertising intelligence. Working with publishers, brands, agencies and platforms, Moat helps to reach future customers, attract customers and measure business potential.
To 365 digital
365 Digital is a top-tier publishing solutions company that provides publishers with the best revenue generating channels and technology and offers advertisers premium advertising opportunities and platforms.
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