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The Silicon Valley business – a traditional way of establishing and operating a successful company often with foreign investments and taking into account the needs of foreign shareholders – is not always a good option.
Instead, privacy and boot should be a big consideration for business. It allows founders and owners to control the company’s policy and financial discipline, and gives them special freedom to experiment without external pressure from third party partners or regulators.
This precludes the need for a short-term approach to meet the needs of stakeholders, which provides an option for a business to operate as it sees fit. This could be to prioritize creativity, consumer experience, or to preserve brand values that ‘do not play well’ with industry-approved methods of doing things. In short, there is true freedom to be creative.
Owning a full company also means long-term planning and allowing the company to support low-profit quarter-years and R&D, knowing that this will result in better results from the floor. In addition, independence from a wide range of stakeholders means that a business can invest in local communities and even large economies. This can build long-term customer relationships and build a better customer experience, which is unavoidable when all parties know that the seller must achieve their ultimate goal.
But how does reversing this trend work in practice?
Since its inception in 1996, Zoho has been a strong advocate of this business approach.
Encouraging ‘Rural Revival’, adopting a ‘customer-focused’ policy and ‘data-driven’ privacy practices have enabled us to prioritize our priorities.
All of this is possible because we own a ‘whole stack’, including data centers, and we can be completely confident in our promises to our customers. In the absence of trusted external or third party services or access to our systems and data, it is easy to make honest and ethical promises when trusted business decision makers monitor and monitor them.
Admittedly, promising that customer information will never be monitored will temporarily deprive you of profits and trading opportunities being used by competitors, but customer engagement is a priority. In a typical company, this approach is enough to hinder foreign investors and shareholders, forcing most companies to lose long-term or ‘risk’ efforts. After all, profit at all costs is often the last resort in this type of business.
Not only that, but being free from big stakeholders means we can invest in our communities and large economies. For example, Zoho, headquartered in Chennai, India, hosts Zoho schools, which provide tuition for students, and many have been employed in Zoho following their training. There is a school for staff children on site, as well as a doctor on site.
Zoho strongly believes in rural revival and why ‘traditional’ companies should set up their headquarters in crowded and congested cities, which will ultimately lead to rural areas’ ability to grow and their own economic health, resulting in ‘erosion of the topsoil’. Before and during the epidemic, we set up many rural offices around the world to help us stop this erosion. This will positively contribute to the experience of our employees, as their employees can have better housing, less congestion, and more open space for a healthier lifestyle.
Turning the traditional Silicon Valley system into operations for current affairs creates a more adaptable and flexible business, and for the international organization, it has hired hundreds of people in many states.
Given our freedom to help communities, Zoho has introduced many initiatives, free trials, and support plans to help businesses that are struggling during the most difficult times in modern business. This includes the introduction of a free package containing ten applications that support free homework. Named Zoho Remote, this is free for many 2020 to help businesses adapt to full-time remote work. The package includes applications for communication, collaboration and productivity.
Zoho provided free food to many of our catering team in the Chennai area and continued to provide immunization and other support to workers and the local community as much as possible.
Many businesses do not have the same position in terms of profitability – so they cannot follow this right path – it is very unique in our industry. However, this is a unique business venture, and if we want to be private and focus on doing what we love, it is important to find an inch and loyalty as a public company option.
We have successfully spent 25 years in the industry, and as we continue to focus on global expansion, we are proudly and seriously looking forward to our core values and unique features.
About the author
Sridhar Iyengar is the MD of Zoho Europe. Zoho provides beautiful software to grow your business. Zoho 50+ products, with more than 75 million users worldwide, help your sales and marketing, support and collaboration, financial and employment needs — allowing you to focus only on your business. Zoho respects user privacy and does not have an advertising revenue model in any part of the business, including its free products.
Featured image © Green Butterfly
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