The FlipCart ESS was about to return to fashion this year

Tell us about new technology solutions, including the live trading feature introduced on the Flipkart app at the recently completed EOSS.

Technology has played an important role in changing consumers’ online shopping habits. This year we have introduced 24×7 Live Business to offer our customers a wide range of personalized experiences and a wide selection of options when renovating their cabinets.

This live streaming feature has seen sellers, celebrities, celebrities, influencers and customers meet in real time. Participating brands, vendors and celebrities have hosted a series of live sessions that offer up-to-date deals and allows customers to connect instantly with likes, comments and responses. Motivation has been involved in over 100 hours of live and video marketing, which is a testament to the appeal of our customers.

What are the main features of your collaboration with brands – can you tell us about any of the brands that have come up, including any unique ones?

Indian young customers are valuable but always looking for the latest fashion trends. The final edition of this season’s sale featured nearly 2,00,000 fashion and lifestyle sellers presenting more than 10,000 brands and 10,000+ styles in fashion, beauty and lifestyle products.

This includes a wide range of in-house D2C brands such as Ruf and Tuf, Campus, Cultsport, Urbanic, Hershienbox and Mokobara, Fubar, Aadi, Krassa and The Kapas. National clothing brands such as Leather, Biba, Max and Active Clothing brands including Nike, PUMA, Adidas, HRX, Fastrack. Brands, including Peter England, BlackBerry, Bow and Woodland, were also featured in the formal costume selection, and Allen Soli, Jack and Jones and Crox appeared in the children’s wardrobe.

What are the benefits of ESS? How did you integrate your perspective on consumer behavior after the epidemic with FlipCart works?

India’s fashion industry is proving to be more resilient in the face of renewed consumer enthusiasm. An increasing number of consumers are looking for quality, price and choice online. Millions of first-time online consumers are browsing the e-commerce platform.

Customers who are renovating their clothing are buying in a variety of categories, including active clothing, casual clothing, tribal clothing, travel and lifestyle accessories and shoes. While their customers prioritize their health and fitness, there is a rich trend in ‘comfortable clothing’ such as shoes and T-shirts.

Which cities or states had the highest purchases during the ESS and what did they buy during that time?

This year’s ESS is in the spirit of a resurgence in fashion as we see an increase in consumption and increased participation following the epidemic. Clients in cities such as Bengalru, Kolkata, New Delhi, Mumbai, Pune, Guhati and Muzafarpur have the highest turnout.

We also saw strong reactions from Karnataka, Uttar Pradesh and Maharashtra, followed by Behar and West Bengal. Another interesting trend we have seen is that fitness and health products are a priority for consumers, with more than 70% of purchases including running shoes, gym, badminton and cricket shoes.

Of course, the most sought after keyword was shoes. Similarly, when Western clothing comes up with men’s casual t-shirts and formal attire, women prefer tribal clothing and trousers as a new trend. Over the coming winter, we have seen the latest trends in travel, raincoats, bags, handbags, suitcases and luggage. The demand for uniforms, badges and black shoes has increased as children across the country return to school. Black sold more than 16,000 units and bought most of the paint.

We have noticed a change in customer shopping styles to choose more athletic clothing, this category plays a major role in demand cake. As people continue to spend more time at home, comfortable clothing has become a priority and choice for many.

Tell us about TVC with Alia Batt to announce the end of the season. What is Flipkart’s marketing strategy for ESS and beyond, for Brand in general?

It is our commitment to serve the latest fashion to millions of customers across the country. Our vision was to reach out to all corners of the country to strengthen this with EOSS sacrifices and the popular Alia Batt.

ESS is another step towards strengthening the value proposition and making the latest trends accessible to every consumer across the country. The TVC series reflected that Alia Bhatt’s personality echoed perfectly with the young people growing up in this country. We have been influenced by celebrities such as Gauhar Khan, Mitilla Pakar, Haran Taker, Sanaa Irani, Serbi Gioti and others.