[ad_1]
Don Cooper will speak to small business owners about the “Price Myth” program at Morgan Community College on Wednesday evening. Cooper was the first to speak at the Fort Morgan “Grow Your Business” seminar series. (Photo by Zante Reyes/The Fort Morgan Times)
Don Cooper, the sales genius, has been in sales since he was a toddler in California years ago.
His father owned an A&W fast food restaurant where he worked behind the cash register, manned the grill, and did whatever was needed for him. At the age of seven, he was going door to door in the neighborhood selling greeting cards and anything else he could find.
“I’ve been involved in business since I was a kid,” Cooper said.
Cooper was the first speaker at the “Grow Your Business” seminar Wednesday night at Morgan Community College, Fort Morgan.
In his program titled “The Myth of Pricing,” he tells business owners how to value their products.
“Too many people discount more than they should, and for a small business owner, that’s very dangerous because most businesses have a small profit margin,” Cooper said. “The average business profit margin in America is only 6.5 percent.”
At 5:30 p.m., he began telling the audience how he had worked with companies and big names like Costco. For decades, it has been presented as the most important factor when shopping for luxury goods.
“But this is a myth,” he said firmly.
After the brief introduction, he had attendees pack up and find a new seat in the first three rows next to a stranger. But he did not want to mix things up.
“You never know who you’re going to meet,” he said.
After everyone got a new seat next to a new face, Cooper started talking about prices and prices. He said that only 14 percent of customers buy based on price and the price is based on the individual.
He said he hopes people who heard on Wednesday evening will be able to charge more than they think and that giving discounts won’t be the answer.
Cooper, who has been speaking to business people for more than 15 years, had a surprising response when asked if it was all worth it when he heard comments about how his words helped the business.
“This is the best thing,” he said.
[ad_2]
Source link
