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While traditionally the annual international hub for the crème de la crème of the interior design space, this year’s Milan Design Week (called Salone Del Mobile) is bringing fashion into the conversation. Everyone from Lowe’s and Etro to Bottega Veneta and Hermès are presenting activities and exhibitions at the world-renowned Milanese show from April 17-23.
With more than 370,000 professional visitors annually and exhibiting more than 2,300 companies, it’s no wonder this 60-year-old event is on the radar of top designers. And what’s surprising is the attraction of the $727.6 billion home decor market. So, with as much passion and effort as they put into a fashion week’s current collection, fashion brands are showing off their furniture (or big picture plans, in Bottega’s case).
Now, to be clear, many of the fashion houses showing at this year’s Salone del Mobile have already dabbled in interior design. Hermès, for one, has offered a variety of lifestyle items from throw blankets to tableware since its earliest days. The brand’s latest home collection, shown during the week, offers a more minimalistic and modern approach with a focus on raw materials such as glass, wood, leather and bronze.
But, then there’s the aforementioned bottega. Although the brand does not display or advertise any home accessories, it has turned its Montenapoleone store into an immersive installation, collaborating with Italian architect Gaetano Pesce on the brand’s handbags. While not a direct play for the home space, Bottega’s presence at the furniture show is thought to signal its desire to attract a wider audience.
Ahead, take a look at some of the fashion houses that will be showing at Milan Design Week 2023 and be sure to keep an eye out for great things to come.
The Italian design house has tripled its home offering, with three installations in different locations in Milan offering individual home collections, originally designed by creative director Marco De Vincenzo. The first, Woven Spectrum, features American artist Amy Lincoln’s artwork on jacquard cashmere blankets, “celebrating the connection with nature through colorful images of leaves, trees, waves and shadows,” according to an official press release.
The second presentation, Diving Into Patterns, is Etro’s in-house collection in collaboration with the licensing ONIRO team. The showroom transports visitors to the Etro home, where the brand names “colorful geometric patterns and modular arrangements designed around reflective greens, blues and natural earth tones and interspersed with floral patterns such as pluma jacquard.
The Etro showcase is the final leg for the Etro Home collection, which focuses on the brand’s four pillars of decor: “History, Logo, Iconography and the Symbolic World of Etro.” The furniture and textiles presented are made of clay, wood, metal and fine fabrics.
Brand name Come and see (“Come and see”) created a maze-like journey around the store – described by Pesce as a “grotto” – made of resin and fabric, eventually leading visitors to two handbags in different locations. To commemorate the collaboration between the Italian label and the architect, each visitor to the exhibition was given a poster painted by Pesce and sweets by Peirano artisans.
For their latest piece for the home, Hermès seems to be leaning on “basics” to create more contemporary embellishments based on natural materials, geometric patterns and graphic expressions. “This year, the event has been stripped back to reveal a framework made of steel rods and concrete,” the statement says. “The interplay of grids and lines creates an ideal yet highly precise space for the agent in this radical and powerful structure. The Hermès home creations presented here exude strength with an effortless presence. This is the essence of design, defined by drawing inspiration from materials and skilled expertise.
After the success of its inaugural symposium Prada Frames at Milan Design Week last year, the brand is back for more. Materials in Flux Programming, hosted by Formaphantasma. According to the brand’s website, the event (held from April 17-19) aims to “explore the concept of waste, examine the dynamics governing waste infrastructure and their value systems, and analyze the complex relationship between materials and ecology.” is it. A variety of scholars and practitioners have presented, including anthropologist Tim Ingold, critical theorist and author Elizabeth Povinelli, and artist Sandra Paulson.
Creative director Sandra Choi collaborated with glass specialists Venini to create a four-piece vase (in various sizes and natural shades) that pays homage to Jimmy Choo’s iconic diamond shape. The intricate carvings can be seen in the front window of the brand’s Milan store.
Now in its sixth year, Louis Vuitton’s Nomads exhibition is presented at the historic Palazzo Serbelloni in Milan. The fresh items join the collection’s ever-growing roster (first launched in 2012) of 60 unique homewares. Featured talent includes Marcel Wanders, Raw Edges and Atelier Biaget.
The established fashion and lifestyle brand chose to showcase its new wallpaper collection by showcasing the new design in the bathrooms of 8 Milan hot spots throughout the week. Known for its bold and striking prints, the brand has translated some of its best-loved designs into wallcoverings, giving the crowd more of what they want. “People have been asking us to do a wallpaper since the very beginning of our La DoubleJ publishing journey, and we’re thrilled to finally oblige,” founder JJ Martin said in an official press release. “Most people aren’t plastering crazy prints all over their homes like I am – we thought the most appropriate and unexpected place for a full, bold, print-flavored bathroom is the bathroom. So why not display some of our best prints in the bathrooms of our favorite places in Milan?”
Jonathan Anderson’s love letter to the minimalist cane chair, Loewe’s presentation at the Salone del Mobile included 30 models in the Palazzo Iccibardi courtyard in various materials. The exhibition reinforces the brand’s deep commitment to the home space, which already includes candles, room sprays and soaps. Bright colors and weaving techniques were incorporated into the chairs (22 of which were vintage) using everything from leather and raffia to foil and silk.
“The act of weaving and embellishing, through the hands and artisanal vision of creative artisans from around the world, transforms the everyday and humble into something noble,” says the brand. Official press release. “Weaving has been explored as a way to create more textures, to expand soft shapes.”
The pieces – and coordinating handbags inspired by the striking designs – are all available for purchase at Salone Del Mobile.
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