[ad_1]
March 20, 2023
Saks has partnered to sell luxury travel bookings to its customers in stores and online.
Sales associates will introduce the Inspirato subscription service to customers starting in May. Insperato’s sales team supports its affiliates. Saks receives payment from Inspirato based on the number of subscriptions purchased by Saks customers. WWD. Affiliates who make referrals will receive a discount.
“At Saks, our strategy is focused on providing our customers with the very best in luxury,” Saks CEO Mark Metrick said in a statement. “As the largest luxury ecommerce platform in the US, it’s our mission to build lasting, meaningful relationships with our customers, and that includes delivering diverse experiences tailored to their unique lifestyles.”
As part of the deal, all Inspirato members are invited to apply for a SaksFirst card to enter the luxury retailer’s rewards program. You may qualify for the SaksFirst tier based on your annual Inspirato spend. SaksFirst member benefits include gift cards, participation in Saks Beauty Awards, exclusive event invitations and early access to sales.
Saks and Inspirato will also collaborate on multi-channel marketing efforts and brand activation.
“Like Saks, we’re focused on building long-term relationships with our members by handcrafting unparalleled travel experiences designed to help, delight and inspire them to live richer lives,” said Brent Handler, co-founder and CEO of Inspirato.
According to its website, Inspirato offers access to “more than 1,200 luxury accommodations in exciting destinations around the world, from Europe’s best cities to America’s ski towns, Mexico’s best resorts and exclusive Caribbean islands.” Subscriptions range from $650 to $2,500 per month, although annual subscriptions are much less.
The partnership comes as the retailer’s latest Saks Luxury Pulse survey found that most luxury shoppers prioritize their travel spending, with 72 percent already booking or planning to book a future trip. Of these, the top luxury items they buy for their trip are clothing, 60 percent, and shoes, 36 percent.
Discussion Questions: What do you think of Saks affiliates selling luxury travel bookings from third-party services? Is the overall marketing partnership consistent with Saks’ positioning and does it take too many risks?
“Smart move. Luxury consumers not only travel, but experiences in general have been re-prioritized through the pandemic and are key purchases for younger generations.”
[ad_2]
Source link
