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One lucky duo will win a prize to score a trip to reimagine the ultimate whiskey drink Dublin
new york, March 13, 2023 /PRNewswire/ — Roe & Co, Irish Whiskey is teaming up with bartenders to encourage cocktail enthusiasts across the country to join forces to win. 10,000 dollars Travel voucher for travel Dublin and an immersive cocktail session at the brand house Dublin-based distillery. From today the brand name will start “”.DublinThe ‘Up Cocktail Challenge’ is an innovative, competitive competition where home bartenders can form teams of two and show off their inner creativity by putting their personal spin on their favorite whiskey cocktail.
Are you a cocktail lover or do you have a secret cocktail recipe that you want to share with the world that will take any cocktail to the next level? If you answered yes, grab your challenge partner and find out why your team’s recipe wins the grand prize!
Starting today, the brand is launching the “Dublin’s Up Cocktail Challenge”, where home bartenders can form teams of two and show off their inner creativity by putting their own personal spin on their favorite whiskey cocktail.
Roe & Co is an ultra-premium blended Irish whiskey named in honor of George Roe, a true pioneer of Irish whiskey.
Are you a cocktail lover or do you have a secret cocktail recipe that you want to share with the world that will take any cocktail to the next level? If you answered yes, grab your challenge partner and find out why your team’s recipe wins the grand prize!
Released by Laura Hemi, the ultra-premium Irish whiskey brand, recognizes St. Patrick’s Day traditions and cocktail recipes. At the same time, the number of people who like to make their own drinks at home has been increasing in the last few years.
“As the celebration of St. Patrick’s Day has evolved in recent years, we’ve been inspired by the passion and creativity we’ve seen from the festival’s biggest fans – bringing modern Irish culture and cocktails to modern Irish culture and cocktails while balancing traditional Irish heritage. Front,” he said. Laura HemiHead Distiller at Roe & Co Distillery in Dublin. “Roe & Co. is proud to have partnered with a group of bartenders, and now we’re looking to develop a similar spirit of partnership with cocktail enthusiasts, not only offering specials on classic whiskey drinks, but also the best version of their home bartenders themselves.”
Roe & Co. was employed to help bring the campaign to life on social media Lynette Marrero, American bartender, mixologist and philanthropist, to give fans tips on how to improve their recipes on social media. Marrero introduces “.DublinBe sure to follow ‘Up Cocktail Challenge’ on her social media (@drinksat6) so you don’t miss any of the fun!
Starting today, teams of two adults aged 25+ will have the chance to submit their cocktail by posting a photo or video on Instagram with #DublinUpCocktailContest and tagging @RoeAndCoWhiskey. 11:59:59 PM ET on May 1, 2023. Fans (21+) will have the chance to vote for their favorite cocktail from among the three finalists via Roe & Co’s Instagram before the lucky duo are named on World Whiskey Day (May 20, 2023), and their cocktail may be featured on the brand during the St. Patrick’s Day 2024 festivities.
It is an ultra-premium blended Irish whiskey named in honor of Roe & Co. George RoeA true pioneer of Irish whiskey. Aged in ex-bourbon barrels, non-chill-distilled and bottled at an ABV of 45 percent (90 proof), Roe & Co. is currently available for purchase for your St. Patrick’s Day across the US. California, Connecticut, District of ColumbiaIllinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York State, North Carolina, Ohio Or Rhode Island.
Regardless of how you choose to celebrate St. Patrick’s Day with Roe & Co. this month, please remember to drink responsibly. For more information, visit roeandcowhiskey.com or follow Roe & Co at @RoeandCoWhiskey on Facebook and Instagram.
** No alcohol or other purchase required. A cocktail recipe can include an alcoholic option (ie, a mocktail). Each team member must be 25+, a legal US resident to sell Roe & Co whiskey. Professional bartenders are not eligible. For entry to be valid, both team members must follow @roeandcowhiskey and be included when posting a #DublinUpCocktailContest recipe. Recipe 1 Only group member can post. The recipe must be original and cannot violate 3.rd Party rights. Subject to official rules, including judging criteria for determining finalists, public voting process, prize limitations and other details. By Diageo Americas, Inc. sponsored competition, New York, New York. ** Not sponsored or endorsed by Instagram.
Roe & Co Irish Coffee Recipe
1.0 oz of Roe & Co. Blended Irish Whiskey
1.0 oz MR Black Cold Brew Liqueur
1.0 oz of cold brew
0.5 oz simple syrup
Instructions:
Shake all ingredients with ice and pour over glass.
About Roe and Company
Named after Roe & Co George RoeA once world famous whiskey maker who helped build the golden age of Irish whiskey in the 19th century. His recipe, George Roe & Co, spread over 17 acres on Thomas Street. Dublin And it was once Ireland The largest distillery.
Diageo will now build on this rich heritage by transforming the historic former Guinness Powerhouse on Thomas Street and creating a new distillery. Roe & Co is hand-picked from Irish malt and grain whiskey stocks and aged in bourbon casks. The signature smoothness of Irish whiskey has a wonderful depth of flavor – a perfect harmony between the luxuriously smooth blend, the fruitiness of the malts and the smooth creaminess of the grain whiskey. The first Roe & Co mix was launched in key European cities as part of Diageo’s growing reserve portfolio. For more information, visit roeandcowhiskey.com or follow Roe & Co at @RoeandCoWhiskey on Facebook and Instagram.
About Diageo North America
Diageo is a global leader in beverage alcohol, with an impressive portfolio of brands. Johnny WalkerCrown Royal, Bullet and of Buchanan Whiskey, Smirnoff, Ciroc and Ketel One Vodkas, Casamigos, Deleon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO ) and the London Stock Exchange (LSE: DGE ) and their products are sold in over 180 countries worldwide. For more information about Diageo, their people, brands and performance, visit www.diageo.com. Visit www.DRINKiQ.com, Diageo’s global source for responsible drinking, for information, initiatives and ways to share best practice. Follow news and information about Diageo North America on Twitter and Instagram: @Diageo_NA.
Media Contact:
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Related links
https://www.roeandcowhiskey.com/
Source Diageo
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