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Julie Saltman is the ideal person to make information searches easier for attorneys. She was an experienced attorney at the Department of Justice (DOJ) and worked on some high-profile cases during the Obama administration.
In this work, she encountered issues and frustrations with current technology.
“As a lawyer, I was very frustrated looking for information in our internal systems,” Saltman told Technical.ly.
After talking to other attorneys, Saltman realized it was a common problem — and she knew she could do something about it. In the year In 2022, she founded legal technology startup Standart, which will act as a “pilot” for lawyers to access the information and generate insights they need.
This innovation directly plugs into issues facing lawyers of all practical interests. Typically, law firms invest heavily in secure data storage. But knowledge management systems only store information, they do not facilitate search for lawyers. Standd integrates with existing systems and the AI-powered web-based search platform is automated, meaning law firms do not need account or catalog information to use Standd.
“You can only charge for meaningful time. “The time that attorneys spend searching for information is often not remunerative,” Saltman said. “We reduce unpaid time and free up attorneys’ time to get paid more and generate more business.”
Since its inception, Standart has been selected for the AWS Impact Accelerator for Women and just completed Techstars Seattle, where the company won Best of the Field (not to mention, it was also recognized as one of the honorees in Technical.ly’s 2023 RealLIST Startups).
In a sluggish economy, law firms are doing little more and looking for ways to raise revenue and increase profit margins. These macroeconomic factors are driving demand for Standart, which is starting pilots this month and has 40 law firms on a waiting list, Saltman said.
“Right now we have more interest than we can handle as a small group, which is a good problem to have,” Saltman said.
Saltman plans to raise a pre-seed round in early Q2. We’ve had a lot of customer interest and investor visibility since the Techstars demo day, so I’m raising more than expected,” she said. “We’ll use the money to grow the team, support early customers and build our customer backlog.
As a DOJ attorney and adjunct professor at Georgetown University Law Center, Saltman thought investors would love her legal background. But when meeting with investors, she was surprised to find her 15 years as a lawyer sometimes looked down upon. It’s a shame she hopes to avoid by finding the right funders.
“Some investors look for a certain profile of a founder, which is usually a young, white male, who can’t handle a 9-to-5 job and has had to build a product,” Saltman said. “If someone can’t get past what a founder should look like, he or she might not be the right investor for Standalone.”
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