Lulu’s Fashion Lounge Tiffany R. He appointed Smith as the chief financial officer

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CHICO, Calif.- Lulu’s Fashion Lounge Holdings, Inc. (‘Lulus’ or the ‘Company’) (Nasdaq: LVLU) Tiffany R. . Ms. Smith succeeds Crystal Landsom, who has assumed the role of CEO, also effective today as previously announced.

“We are very pleased to have Tiffany at the helm as CFO,” said David McCreath, who will assume the role of executive chairman, effective today, as previously announced. ‘Her extensive experience in financial reporting and analysis at publicly traded retail and consumer companies, as well as her deep knowledge of Lulu’s financial processes, budgeting and SEC reporting, make her the obvious choice for this role.’

‘I’m excited to take on this new role and continue my close partnership with Crystal and the rest of our exceptional team as we grow brand awareness and maintain profitability while gaining a greater share of our customers’ closets,’ said Ms. Smith, we have a long runway for growth ahead and I look forward to working with the rest of the executive team to move our strategic plans forward.’

Ms. Smith has served as Lulu’s Vice President of Finance since April 2021. Prior to joining Lulu’s, Ms. Smith held senior finance and control roles for several high-growth fashion and e-commerce retailers, including Fashion Nova, Hot Topic and Nordstrom. She led various accounting and financial reporting functions. Ms. Smith worked in audit and corporate risk at Deloitte & Touche LLP, before many years in management roles in accounting and finance in the non-retail industries. Ms. Smith holds her CPA license in California and holds a BA in Business Administration with an emphasis in Accounting and Finance from the University of Michigan, Ann Arbor, and a BS in Finance from Oakland University.

About Lulu

Lulu’s is a customer-driven, digitally driven women’s fashion brand. Lulu, based in California and serving millions of customers worldwide, uses direct consumer feedback and insights to develop patterns to refine its products with the customer in mind. Hitting the site almost daily, Lulu’s features on-trend, high-quality, must-have pieces at affordable prices. As a brand built on customer feedback, Lulu’s places great emphasis on providing exceptional customer service and a personalized shopping experience. The brand’s world-class personal stylists, bridal concierge and customer care team pride themselves on providing a personalized shopping experience for every customer. Lulu was founded in 1996. Lulu’s is a registered trademark of Lulu’s Fashion Lounge LLC. all rights reserved.

Forward-looking statements

This press release The Private Securities Litigation Reform Act of 1995 contains ‘forward-looking statements’. All statements other than statements of historical and current facts contained in this press release are forward-looking statements, including statements regarding our management, operations and development. These statements are not promises or guarantees, but include known and unknown risks, uncertainties and other important factors that could cause Lulu’s actual results, performance or achievements to differ materially from those expressed or implied in the future. Review statements, including but not limited to: risks related to the continued impact of the macroeconomic environment on our business, operations and financial results; our ability to successfully maintain our desired assortment of merchandise or effectively manage our inventory; demand for our products, including anticipating, identifying, measuring and responding quickly to fashion trends, customer preferences and needs; General economic conditions; Our variable operating results; timeliness in our business; our ability to obtain products at reasonable prices; Our e-commerce business model; our ability to attract and retain customers in a cost-effective manner; Our brand strength; competition Fraud System interruption; system security risks, including security breaches; and our ability to execute orders. In the year These and other important factors discussed in the caption ‘Risk Factors’ in Lulu’s Annual Report on Form 10-K dated January 2, 2022, and other filings with the Securities and Exchange Commission could cause actual results to differ materially. Forward-looking statements made in this press release. Any forward-looking statements represent management’s estimates as of the date of this press release. Lulus may choose to revise such forward-looking statements in the future, except as required by law, but disclaims any obligation to do so even if subsequent events cause its views to change.

Connect

Naomi Beckmann-Strauss

General Counsel and Corporate Secretary

investments@lulus.com

(c) 2023 Electronic News Publishing, source ENP Newswire

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