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Should beginners go all in or wait and see?
Price equality with Traditional foods are one of the main challenges for alternative protein startups. However, bird flu, a shortage of cage-free eggs, and a price hike in late 2022 seem to give alternative egg companies the “inside” to show they can compete.
Egg prices rose from $1 to $2, depending on geographic location in December, when avian influenza swept through all 50 states, killing millions of chickens and turkeys and prompting consumers to rethink buying the pantry staple and food of the future. Plans. New data from the Bureau of Labor Statistics shows that egg prices rose 8.5% between December and January, a 70% year-over-year price increase.
There is some good news: In January, the avian flu fell, according to U.S. Department of Agriculture data, with fewer than 500,000 poultry deaths overall. However, USDA Chief Veterinary Officer Rosemary Seaford told The Wall Street Journal that this could be short-lived. She said the virus could increase again in the spring when wild birds migrate.
While this appears to be an opportunity, I spoke with startups and investors in the field to see if alternative egg companies could rush to market their products or expand their consumer base.
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