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If your marketing plan doesn’t include TikTok, YouTube Shorts, or Instagram Reels, can you really call it a marketing plan?
Video content is critical to driving early engagement, which growth expert Jonathan Martinez (formerly of Postmates, Uber, and Chime) shares four strategies for getting started:
- Use creative marketplaces.
- Make short videos.
- Build lasting creative relationships.
- Improve your videos.
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“If you’re entering 2023 without a video content plan for your startup, you’re missing out on a significant resource to build brand awareness and reach more consumers,” Martinez wrote.
Check out our latest five-part series for more growth marketing strategies and tactics you can implement yourself:
Thanks so much for reading TC+ this week,
Walter Thompson
Editorial Manager, TechCrunch+
@your main actor
How to manage third-party cyber security risks that are too expensive to ignore
Image Credits: Alexander Zubkov (Opens in a new window) / Getty Images
Every early-stage startup relies on third-party vendors to handle some aspect of their operations: No one wants to build a shopping cart, credit card processing, or ID verification app from scratch.
But now that third-party data breaches are a regular occurrence, teams must make managing that risk part of their daily routine, writes John Sigler, Logitech co-founder and chief product officer.
“No matter how well you clean things up, your company’s reputation will cost you in lost business down the road,” he wrote.
8 investors explain why 2022 is ‘still 1 day’ for Africa’s startup ecosystem
Image Credits: Natalia Ivanova (Opens in a new window) / Getty Images
Africa had a record year in 2022, though: 1,100 investors invested $6.5 billion in startups in the region, Tage Kene-Okafor reports.
“What is causing such a rate increase when the rest of the world ends its collective enthusiasm for 2021?” To find out more, he interviewed eight investors:
- Cola Aina, General Partner, Ventures Platform
- Zacharias George, Managing Partner, Launch Africa Ventures
- Olumide Soyombo, Co-Founder, Voltron Capital
- Stephen Deng, Co-Founder and Managing Partner, DFS Lab
- Karima El Hakim, Head of State, Plug and Play Egypt
- Einoluwa Aboyeji, Founding Partner, Future Africa
- Maya Horgan Famodu, Founder and Partner, Aggressive Capital
- Kyane Kassiri, Partner, RaliCap
Dear Sophie: Will published articles increase my chances of getting an O-1A or H-1B visa?
Image Credits: Bryce Durbin / TechCrunch
Dear Sophie,
I’m a startup and CEO in Istanbul, and I’ve heard articles about an entrepreneur or startup can be a huge plus when applying for an O-1A or H-1B visa.
is true? Which publications are valid? Should they be level-1 or in English? Thanks for your help!
– Strong in Turkey
Pitch Deck Teardown: Spinach.io’s $6M seed deck
Image Credits: Spinach.io (Opens in a new window)
Before an outbreak occurs, engineering team members start their day with face-to-face meetings so they can coordinate efforts and monitor each other’s progress.
Once those sessions are remote, Spinach.io created a service that integrates with project management tools like Jira and Slack, as well as online meeting tools like Google Meet and Zoom.
“What we’re trying to do here is solve a very specific use case for engineering teams following the Scrum Agile development process,” said co-founder and CEO Matan Talmi.
Last August, Spinach.io raised around $6 million in seed; Here is the pitch deck they used:
- Cover slide
- Group slide
- Problem slide
- mission slide
- Product slide
- Drag slide
- Clients slip
- Investors slipped
- 18 month plan slide
- Thanks Slide
Think of your business model as part of the VC pitch
Image Credits: Andrey Yalansky / 500 pixels (Opens in a new window) / Getty Images
Nobody needs an MBA to come up with a credible business plan, but if you want the attention of an investor, you need to understand the basics.
Haje Jan Kamps shares a framework for developing a plan slide that focuses on five aspects:
- Cost of goods sold
- Customer acquisition cost
- Lifetime value
- R&D expenditure
- Pricing model
“Breaking down those numbers and presenting them in the right way can greatly benefit how you tell your startup’s story to investors,” he writes.
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