What is a startup magazine landing page and why should you use it?

Regardless of the terminology you use — pre-landers, sales pages, or landing pages — website landing pages are a valuable marketing tool that helps you qualify a lead rather than simply convert a visitor.

Bridge pages act as a buffer between a traffic source and a landing page. This helps to streamline and convert cold traffic more efficiently, compared to a standard landing page to determine who converts or if they ultimately proceed to checkout.

Pre-landers are an effective way to inform potential leads about what’s ahead and provide added value. They can also be used to repackage your landing page content and create a richer experience for visitors.

This article does not provide statistical information on conversion rates related to bridge pages. The focus is on practical guidance and how you can immediately reap the benefits of landing pages.

Best examples of bridge pages

For website landing pages to be effective, the content must evoke an emotional response or provide something valuable that visitors are compelled to engage with.

For this reason, some of the most common types of bridge pages include (but are not limited to):

• Advertisements. Advertising is the most accepted way for native advertisers. In order for a pre-lander to thrive, it must be aligned with the previous traffic source. People who click on native ads often want more stories and content. So, a bridge page should satisfy that need.
• Questions With a well-crafted quiz, you can use pre-landers to learn more about themselves, or to learn more about them. Questions are a great way to get people into expressive thinking.
• Lead magnets. Landing pages that offer freebies like lead magnets, how-to articles, e-books, checklists, or samples are great ideas.
• Details. Grouping together the top x items in your product or service category is an effective way to generate traffic and rank your offerings on landing pages.
• videos, A direct type of content, which can be a good complement to other material, is especially effective if they are short and entertaining.
• Calculators They’re a great way to tailor your marketing strategies and retargeting messages, and they work especially well on topics like health and wellness, home renovations, or personal finance.

Whatever content is included on your landing page, it should have an attention-grabbing title to be most effective. Likewise, even if you’re expanding your marketing reach by adding more layers, you should still adhere to successful tactics when it comes to CTAs.

Advantages of using a bridge page

The benefits of using landing pages have been mentioned several times in this article. Using lead qualification as part of your marketing plan can be very beneficial. In other words, you’re throwing away irrelevant leads to focus on potential customers.

Final thoughts

Web landing pages provide a critical extra step to help generate qualified leads and move them further along the sales process. It’s an effective way to prepare prospects for the next step: your landing page. If they go from the landing page, they may be interested in what you have to offer and ready to buy.