A new WTC report shows that many travelers are looking for sustainable travel

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A report from the World Travel and Tourism Council (WTTC) and the Trip.com Group in partnership with Deloitte shows how the industry is beginning to transform: 69 percent of travelers are looking for sustainable travel options. From airlines to accommodation and other travel time.

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The report, “A World in Motion: Changing Consumer Travel Trends in 2022 and Beyond,” notes that nearly 60 percent of travelers have chosen sustainable options in the past few years, and that number is likely to rise by 2023. By the end of this year or luxury travelers (75 percent).

“The demand for travel is stronger now than ever before and our report shows that we will see a big change this year,” said Julia Simpson, president and CEO of WTTC. 2023 will be a very strong year for travel and tourism. Sustainability is a top agenda for travelers, and consumers emphasize the value of protecting nature and traveling responsibly.”

The report also indicated that travelers and traveler spending are not slowing down: international overnight arrivals rose 109 percent from 2021 to 2022.

Compared to 2019, 86 percent of travelers expect to spend the same or more on their trips this year, indicating they are willing to spend money to seek out those far-flung experiences. And 31 percent said they plan to travel not only farther than last year, but more.


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