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European and North American retailers and brands have ceased operations in Russia following the Fed’s invasion of Ukraine and sanctions.
The invasion has led to ever-increasing logistical challenges and raised ethical questions for brands doing business in Russia. Western companies’ responses have ranged from temporarily closing stores and halting sales in the region, to cutting ties with Russian allies and funding organizations helping Ukrainians affected by the war.
Due to security concerns, the brands were forced to close some stores in the areas of Ukraine most affected by the invasion.
These are some of the retailers and brands that have returned to business in Russia.
Inditex
Spanish clothing giant Inditex, which owns retailers including Zara, Bershka and Oycho, has halted business in Russia, closing around 500 stores and halting online sales.
“In the current situation, Inditex cannot guarantee the continuity of work and business conditions in the Russian Federation and cannot stop its activities for the time being,” the world’s largest fashion company said.
“Inditex’s priority is its more than 9,000 employees (the group) will now prepare a special support plan,” he added.
H&M
Fast fashion giant H&M Group announced last week that it was temporarily suspending all sales in Russia.
“The H&M Group is deeply concerned about the tragic situation in Ukraine and stands with all those who are suffering,” he said.
Mango
Spain’s second-largest fashion retailer Mango said it was closing 55 company-owned stores in Russia, halting online sales and halting deliveries to the country. Its 65 franchisees are allowed to remain open subject to product availability.
We dream of a fairer and better world. We are following the evolution of the geopolitical situation by focusing our efforts on taking care of our teams and customers. Please find out more about our initiative here: https://t.co/CRWZG4tBPA pic.twitter.com/OpR5JfDWuO
— Mango (@mango) March 3, 2022
Aika
Ikea has announced the suspension of all Ikea-brand retail operations in Russia. It also temporarily halted exports and imports to Russia and Belarus, and halted all Ike Industries manufacturing operations in Russia, including supplies to these parts from all sub-suppliers.
Approximately 15,000 employees are affected by these decisions, and the company is looking to provide “income stability” in the short term.
Nike
Nike Inc. has announced that it will temporarily close the stores it owns and operates in Russia, citing increasing challenges in managing the business. It also banned online sales. The sneaker giant said it would continue to pay its workers.
“We are deeply concerned about the terrible crisis in Ukraine and our thoughts are with all those affected, our employees, their partners and their families in the region,” the company said.
Africa
Under the armor
Sportswear company Under Armor Inc. Stopped deliveries to sales channels in Russia.
“Like the rest of the world, we are shocked and saddened by Russia’s unprovoked attack on Ukraine … We are working with humanitarian groups to provide essential supplies to displaced people and have also suspended shipments to our sales channels in Russia,” Under Armor said on its website.
He added: “We are proud to stand with Ukraine against Russia’s attacks on their democracy and as a global company we will do everything we can to stand up for equality issues.”
— Under Armor (@UnderArmour) March 3, 2022
Adidas
Adidas has ended its long-standing partnership with the governing body that controls soccer in Russia. Adidas It has been the kit supplier for all Russian men’s and women’s national teams since 2009. The contract, signed in 2018 and ending at the end of 2022, is worth 14.4 million per year.
The sportswear brand is also temporarily closing its stores in Russia and suspending its online store, but will continue to pay its employees in the country.
Levi Strauss
Denimwear brand Levi Strauss is ending sales and investments in Russia and will donate more than $300,000 to refugees and people affected by the war in Ukraine.
By 2021, 4% of the company’s total revenue will come from Eastern Europe, half of which will be related to Russia. But any commercial concerns are secondary to the human suffering experienced by many, Levi said.
LVMH
Luxury group LVMH, which owns brands including Louis Vuitton, Christian Dior, Fendi, Givenchy and Marc Jacobs, has announced that it is temporarily closing 124 stores in Russia. The company announced that it will pay salaries and benefits to its 3,500 employees in the country.
Dry
The French multinational Kering, whose brands include Gucci, Saint Laurent, Bottega Veneta, has announced that it is closing stores in Russia for “the group’s direct operations in the country.” This is due to “increasing concerns about the current situation in Europe,” the company said.
Due to growing concerns about the current situation in Europe, the Kering Group will temporarily close its stores in Russia for its direct operations in the country. pic.twitter.com/MrbCiHRc9N
— Kering (@KeringGroup) March 4, 2022
Chanel
French fashion house Chanel has closed its boutiques in Russia and will not deliver goods to the country. In addition, the company has banned e-commerce activity in the Russian Federation.
Hermes
French luxury house Hermès has announced that it will temporarily close its stores until March 4 and cease its business activities in Russia.
“We are very concerned about the current situation in Europe, and it is with great regret that we have decided to temporarily close our stores in Russia and cease all our business activities. We will continue to stand by our local teams,” Hermez said.
Sephora
Beauty retailer Sephora announced on social media this morning that all of its Russian boutiques, as well as its Sephora.ru retail site, will be closed for the next 24 hours.
“Given the growing concerns about the current situation and the complexity of the operation, we are suspending our operations in Russia until further notice … The safety of our local teams is our top priority and we will continue to support them during this difficult time.” The retailer said.
Estee Lauder Companies
Estee Lauder Companies, which owns a number of beauty brands including MAC, Estee Lauder and Clarins, has suspended all business investments and business activities in Russia. This includes closing every store the company owns and operates, as well as shutting down the brand’s site and ceasing shipments to any retailers in Russia.
“Our top priority is the safety of all our employees and we have decided to continue to provide compensation and support to our employees in Russia at this time,” Estee Lauder said. The Estee Lauder Companies Charitable Foundation has provided financial relief and product donations to aid efforts in Ukraine.
L’Oreal
Cosmetics giant L’Oreal has temporarily closed its stores in Russia, halting investments in the country. “We strongly condemn the Russian invasion and the war in Ukraine, which is causing great suffering to the people of Ukraine,” the French company said in a statement.
L’Oréal said it fully complies with the positions of the French and EU authorities. The cosmetics company, which owns the Lancôme and Maybelline brands, said it is considering additional measures as it seeks to protect its 2,200 workers in Russia. It added that it is providing financial and psychological support to its 326 Ukrainian employees.
Amazon
Amazon has stopped shipping retail products to customers in Russia and Belarus, and will no longer accept new Russia- and Belarus-based AWS customers and Amazon third-party sellers. The company has blocked access to Prime Video for customers in Russia, and will not take orders for New World – the only video game sold directly in Russia.
“As a reminder, like other US technology providers, Amazon and Amazon do not have data centers, infrastructure or offices in Russia, and we have a long-standing policy of not doing business with the Russian government,” the company said.
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