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Read, an app that allows meeting organizers to read the virtual room and see how engaged (or not) participants are, is one of the most important apps to highlight right now. This means Zoom Clients, Zoom One Pro Business and Business Plus users get 12 months of free access to Read’s premium features, such as instant and advanced meeting metrics. The app is compatible with other video conferencing platforms like Google Meet, Microsoft Teams and Webex.
Reading is releasing its Meeting Summarization feature, which combines its sentiment analysis tools with OpenAI’s GPT language models to produce meeting summaries informed by sentiment and engagement scores. Other new features include meeting playback, which shows when participation increases or decreases, Read Workspace for organizations to set meeting metrics, and augmented reality that shows engagement and talk time in each participant’s window.
In the year Founded in 2021 by the team behind location analytics startup Placed—former Foursquare CEO David Shim, Rob Williams and Elliott Waldron—Read is backed by $10 million in seed funding from investors like Madrona Venture Group and PSL Ventures.
Read uses artificial intelligence, computer vision and natural language processing to measure meeting attendee engagement and sentiment. Some of the things to watch for include if people are taking over the conversation, ignoring others, or if people seem bored.
Reading engagement and sentiment analysis are used to create better meetings (including shorter ones), but understandably some people may worry about tracking their responses. Shim told TechCrunch that Reading protects user privacy and control by allowing participants to vote in voice- and voice-measured meetings. You can decline to be recorded, or if you change your mind midway through a meeting, type “opt out” into the chat to delete the meeting data.
An example of how organizations have used Reading to improve their virtual meetings includes a 400-person technology company that used Recommendation to cut 8 hours of meetings per employee per month.
Shim read meeting summaries Pilot clients include venture capitalists, whose days are usually packed with pitches, updates and board meetings. You use Read has virtual assistant to prepare a summary of all meetings and follow-up items. Other reading users include marketers who track the scores to see what they are interacting with their customers.
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