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The TC staff is a bunch of bookworms. Alex It collected the highest reading since 2022. Haje’s favorite was “The Deadly Lesson” (Naomi Novick’s first book in the Scholomance trilogy), which was suggested by chance by Alex and Amanda, which was how he first learned about the books. Meanwhile, Christine was unable to save Sophie Mackintosh’s “Blue Ticket”. Head on down to your local indie bookstore and smell a newly published wood pulp!
In non-book news, there are tons of stories for you from TechCrunch! – Christine And came
TechCrunch’s Top 3
- Has anyone else lost their paper maps?A group of companies including Meta, Microsoft, AWS, and TomTom partnered with the Linux Foundation to form the Overture Maps Foundation to do a few things: develop interoperable open map data and knock Google Maps’ dominance down a few notches. Paul It has more.
- Another tool to identify SalesforceToo much data, not enough time. Thankfully, there’s a new no-code configuration tool called Sweep that makes more use of the data in Salesforce. The company raised 28 million dollars to return companies to the previous information Kyle He wrote.
- Going to the stage: Paul Spotify also has a story about plans to monetize its open-source Backstage project through premium plugins.
Startups and VCs
Poolit founder Dakotah Rice says Mary Ann, “2023 will in all likelihood be a fantastic year for venture capital and private equity. It’s like starting from scratch.” The company has raised millions from accredited investors in VC and private equity funds to turn them into LPs.
Ventures Platform, a pan-African early stage venture capital firm, has closed a $46 million fund aimed at doubling down on “category-leading” companies on the continent. take up He wrote. Most of the limited partners in its early close partnerships were primarily based in Africa, a deliberate effort.
And we have five more for you:
Which Instagram ad placement is more cost-effective: Reels, Posts or Stories?
Image Credits: Jonathan Knowles (Opens in a new window) / Getty Images
Consumer-facing startups are spending more on platforms like TikTok and Instagram to reach customers, but which ad products provide the best return?
In a case study based on Instagram campaigns for a site that facilitates bookings for freelance beauty professionals, digital marketer Angelina Lipartelliani looked at Instagram reels, posts and stories.
Her detailed description shows the process she used to optimize the ads used in various campaigns, the creative materials, and how she reduced her CPC from 1.51 to 17 cents through a cost-per-click analysis.
“Don’t really chase trends,” advises Lipartelliani. “Vary your advertising strategy, try different ideas and don’t get discouraged if your ad doesn’t show results right away.”
Three more from the TC+ team:
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Big Tech Inc.
Jacqueline Coinbase has made a point of creating an asset recovery tool for unsupported Ethereum-based tokens. Now if you go “Huh?” We’ll let her explain: “In the past, if you sent assets not supported by Coinbase to an exchange user address, you would receive a message stating that the assets were successfully delivered on-chain, but not properly delivered to the recipient’s wallet.” Coinbase supports hundreds of cryptocurrencies, but there are thousands that it doesn’t. ERC-20 tokens are one of them, and the crypto exchange received as many as 4,000 sent to the ledger. Fortunately, he now has a way to help his clients recover.
And we have five more for you:
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