[ad_1]
- 8 out of 10 travelers understand the importance of sustainable travel
- Covid-19 has greatly fueled people’s interest in sustainable travel.
- 67.7% of travelers are open to paying more for sustainable options.
Shanghai, September 26, 2022 /PRNewswire/ — Trip.com Group, a leading global travel services provider, today released its inaugural “Sustainable Travel Consumer Report 2022” in celebration of the annual World Tourism Day.
This report sheds light on the continued rise in travel adoption and its implications for the travel industry and the wider world.
Around the world, sustainable travel as a concept and practice has moved from the back of travelers’ minds to dominate the decision-making process, with nearly 8 out of 10 travelers (78.7%) acknowledging its importance.
Continuous travel is an increasingly accepted idea
Based on a survey of 7,705 respondents in 11 markets Asia And EuropeAccording to the report, the impact of travel is at the top of the list of reasons why travelers are increasingly attracted to continuous travel.
50.5% of respondents said they were concerned about the impact of travel on future generations, a third (26.8%) cited its role in improving the travel experience, 13.2% perceived it as seasonal, and 8.4% said they chose sustainable travel. Pressure to society.
Perceptions of sustainable travel also vary among respondents. According to the report, today’s increasing number of travelers are using the term more holistically, emphasizing economic, cultural and biodiversity aspects in addition to the usual environmental considerations.
A more diverse understanding of sustainable travel manifests itself in the many ways in which travelers perceive tourist destinations as favorable.
30% of respondents recognize the value of supporting local businesses and livelihoods, and an impressive 43% believe that respecting the culture and heritage of local destinations is part and parcel of sustainable travel.
Growing awareness of sustainable travel
The epidemic is a key driver of our strong desire to travel sustainably as a result of consumer mindset and behavior change.
The report found that more than two-thirds (67.8%) of respondents cited Covid-19 as increasing their appetite for sustainable alternatives. 38.3% said the travel restrictions increased their appreciation for nature and another 30.4% said they were excited to travel home. Pandemic has discovered how to help more travelers find short-haul trips and reduce their carbon footprint.
One of the main points of the report is how Asian and European travelers understand and experience sustainable travel differently.
Specifically, 21.3% Europe-Established respondents said people are opting for sustainable travel “because it’s trendy,” with a smaller portion of Asian travelers holding this view at 7.1 percent.
They also differ in their attitudes towards paying higher prices for sustainable options, with 39.1% of European travelers refusing to pay more for them, compared to 29.5% of their Asian counterparts.
Despite regional differences, the report shows that more and more people are practicing sustainable travel in a variety of ways.
In terms of sustainability awareness, more than half (59.2%) of respondents show a tendency to pay for carbon offsets to reduce the impact of their travel.
An important opportunity for OTAs
Despite the rise in popularity of sustainable travel, only 20% of respondents identified no barriers to sustainable travel, while the rest experienced various barriers.
The lack of visibility of sustainable options poses a significant barrier to widespread adoption. Travelers blame the problem of finding information about sustainable travel products, 32.9% that there is a lack of sustainable options and 25.4% that these are not clearly defined.
Accordingly, more than half (50.7%) believed that online travel agencies (OTAs) should clearly post sustainable options, followed by 41.5% who asked OTAs to make it easier to find these options and 39.4% indicated that OTAs offer incentives. .
While 67.7% of travelers are open to paying more to include sustainable options in their travel, they often show varying price sensitivity to the higher costs involved, with only 10% of them willing to pay more than 10%. Total price for sustainable option.
Against this backdrop, online travel agencies and booking platforms have a great opportunity to achieve this by showcasing their enduring travel credentials and endearing themselves to like-minded consumers. The report shows that a whopping 93.0% of respondents would consider booking through OTAs that offer sustainable options.
Jane San“The results confirm our vision to better educate travelers and provide high-volume, safe, sustainable travel options. Our findings are a clarion call to ourselves and our partners in the travel industry,” said Trip.com Group CEO.
“In the future, we work together with partners, travelers and other stakeholders to bring about a more sustainable world.”
Read and download “Sustainable Travel Consumer Report 2022” here Sustainable Travel Consumer Report 2022
Source Trip.com Group
[ad_2]
Source link
