Nss magazine celebrates its 10th anniversary with a Milan Fashion Week party – WWD

Milan – Nss, the media platform representing Naples street style, has built a reputation in Italy for the past 10 years, following in the footsteps of online outlets such as HighNobility and Hypebeast, chronicling streetwear as a cultural phenomenon and its impact on fashion. .

Tuesday, Nss Magazine – the editorial department of the multi-business, digital agency known as Nss Factory; A store, Nss store; Nss galleria, a digital space for exhibitions, as well as sports and women-oriented G-Club stands – is celebrating its 10th anniversary with a party on the first day of Milan Fashion Week.

With the help of founder and CEO Walter D’Aprile, Nssx is launching Nssx to retrace its history as a growing magazine for fashion and culture hunting as well as reporting on the industry and current fashion-leaning trends. The website includes a French and French-focused vertical opening and opening of the Nss archive.

It will mark a milestone by occupying a newsstand on Piazza Xavi Maggio in Milan’s Navigli district, where the party will take place and is open to the public.

“From the beginning, Nss has been a cool hunting project, a cultural hunt. We always seek out and report on stories, trends, trends and trends before they become cults or get a lot of media attention,” said D’Aprile.

In the year Launched in Naples in 2012, the magazine Co-developed with Vincenzo Cioppa and Simon Laudati at the blog launched in April 2009. He first looked to the southern Italian city for inspiration to showcase its street culture.

“We tried to connect worlds and cultures together [culture] and runways, clubs and soccer fields,” the CEO explained. “We were mixed. [project] To create a space where creativity flows without label.

For the occasion, Nss magazine The Attico Gilda Ambrosio, street retail platform Slam Jam, Dj Sita Abellan and street brand Luther, together with 10 creative voices to design great t-shirts, sold at the event for 10 euros. Each.

Ambrosio said she was inspired by “churchcore” and included elements from Catholic iconography, including one of Luther’s campaign images and Slam Jam’s homage to the early punk scene.

Playing by its own rules, D’Aprile magazine always supports the interaction between digital and traditional media, the Nssx party with the newsstand is an example.

“A cause between the worlds that fight each other, is to establish a dialogue between the worlds, in fact, we say, two sides of the same coin, but if not a special entity that is always improving. April, he emphasized that change and improvement will be the starting point for this dialogue.

A fanzine dedicated to the occasion was also printed and sold with stickers and pins.

After Milan Fashion Week, the Nss Magazine team will head to Paris to tease the opening of Nss France, the French runway, at an event on September 29 at the Hoxton Hotel.

In October, the Nss family plans to unveil the archive, a collection of more than 90,000 images that have shaped street style over the past 10 years. It will start online and will be followed by physical activities with exhibitions installed at the Nss factory headquarters in Milan.