Why digital-first fashion brand Showpo is adopting AI fashion models.

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The fashion industry has long been criticized for relying on a small sample size to showcase clothes. But the cost and logistical burden means that displaying clothes in different sizes is not commercially viable for many businesses.

“Catalog photography can be too expensive to shoot on multiple models, making it not commercially viable for most businesses. It’s a major reason why the industry hasn’t been able to make more progress in this space,” said Jen Lu, founder of Showpo. CMO.

But on the contrary, there is a growing desire for fashion brands to adapt to body diversity and acceptance movements and move away from using petite models. In line with this, Australian-owned and operated social media-driven ecommerce brand Shopo recently adopted artificial intelligence (AI) technology to allow models to display their clothing on larger body sizes.

“AI models allow for more diverse models, as one garment can be easily shot and applied to different models that fit our range of sizes 4-20,” Lu said.

The AI ​​technology driving this innovation allows brands like Showpo to develop personalized content for different audiences, while simultaneously saving costs, Lu continued. The decision to combine fashion with technology allows Shopo to ensure a wide variety of ecommerce shoots.



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