NOUVELLE BOX presents 20 independent jewelry designs at Paris Fashion Week September 28

Some ornaments contain such poetry and beauty that they become instantly important when it comes to making people more beautiful, graceful, or peace in the world. Based in London, it was directed by Darren Hildrow and Valerie Demur. Newbox The Jewelry Showroom is presenting jewelry from 20 different British, European, Asian and American designers that embody such power during Paris Fashion Week from September 28th to October 3rd.^rd. The Nouvelbox showroom at 9 rue d’Anjou is located in the chic and leafy 8 of Paris.^Th Area. Darren Hildrow, founder of the company, said: “Nouvellebox offers independent and design-driven jewelery that incorporates strong luxury values ​​such as rare design, fine materials and premium craftsmanship. Although he’s too modest to say it, his and Demure’s Paris Fashion Week event promises to be a blockbuster. Presenting 20 of the most refined, design-driven and fashion-forward brands in one luxury space is a coup. As champagne is served, the bubbly feeling will help buyers match the essential lines of jewelry. “It’s a good time to survive the pandemic,” Hildrow said in a WhatsApp video with a surprisingly raised eyebrow.

But seriously, Hildrow says, “Valerie and I are excited to join so many designers at Nouvelbox for our first Paris show. We’re offering exquisite jewelry from nearly two dozen designers, from the clean and minimalist to the glamorous, along with established and emerging brands. As Hildrow recalls, “I founded Novelebox as an online showroom in the spring of 2020 during the Covid pandemic, when retailers were banned from visiting us in person and trade shows were temporarily suspended. Valerie Demur later joined me and continued that Novelebox Online helped me with the travel ban caused by Covid-19. “Our members-only platform for designers, retailers and personal shoppers has served the jewelry business needs of many people, thanks to dozens of new relationships with designers and retailers we’ve forged over the past two and a half years. Half a year.

Although “2021 could be one of the best years in the history of the jewelry industry,” Hildrow muses, “with smaller luxury items like jewelry, there is no substitute for physically offering collections to retailers, stylists, and private consumers.” For example, he dares to “how design feels on the body.” The way a gold ring looks in natural light. The weight of the hanging earrings and the movement of the cans. “Jewelers want and need to experience all of this firsthand so they can better serve their customers,” Hildrow says.

So the Nouvelbox showroom at Paris Fashion Week. “Valery Demure and I are waiting for the 20 NouvelleBox designers to show their independent visions at the end of September and in October,” says Hildrow. “After being digital only for a few years, it’s time for Novelebox to go physical. Oh, and did I mention the free champagne we’re offering?” he asks with a laugh. “There are a lot of beautiful social benefits from showing designers in a physical space to retailers.”

For the first time in Paris, Nouvelbox is showing the colorful jewelry based in Milan. Drink bongiasca. Hildro says: “BA’s jewelry is so attractive that you think about eating it or wearing it. Regarding the net designs of Beirut Joanna Dahdah“Joanna captures the multi-faceted beauty and culture of Lebanon in her beautiful jewelry,” he said. There are boldly expressive ornaments of Greek origin Danai GiannelliThe most famous stone carvings and sculptures based in Beirut Nada Ghazal“They are sensual and organic works of art that feel good on the body,” Hildrow says. Then the surprising first good jewelry from Royal Mint 886 Brand, designed by creative director Dominic Jones. “Established in 7^Th In turn-of-the-century England,” says Hildrow, “the Royal Mint is producing artful, gender-fluid jewelry from gold-plated electronics. It’s a very cool collection and some of the parts in it are framed by poetic expressions.

With direct expression collections from Japan HirotakaAlso presented at the Paris Nouvelbox event is the small jewelry of lust by KlothoLA’s globe of gold and diamonds Lizzie Mandler and post-modern romantic pieces based in London Bolt. Red carpet glamour Mindy Mond Stocks are stylish as opposed to fashion-forward stocks. Millamore Jewelryartistic is a Netherlands-based brand. Van Gelder And the collections from Francesca Villa are both materially and visually interesting. “In addition to this, if there is a more attractive and funny line of jewelry Francesca VillaI haven’t seen it yet,” commented Hildrow.

High dimensional and technically perfect pieces HearingCosmic-inspired designs in Franco-Cambodia Samantha Teatongue-in-cheek jewelry, stunning classic jewelry by Boochier and Greek brands. Polina Ellis and Penelope fine jewelry “They are sure to generate a lot of interest among retailers,” predicts Hildrow. “I believe they will love brands that focus on more innovation and sustainability. Dosisg6cWhich is the best source of precious stones, creates a spark, and the Dutch brand as well MaceOnly recycled metals and precious stones are associated with the mine.

A veteran of the luxury jewelry business, Hildrow has led a variety of top international brands such as Jade Jagger and Noor Fares, and has also taken established ones such as Erickson Beamon and Vicky Sarge to greater retail heights. Working with Valerie Demur, a talent and designer with over 25 years of experience, is a plus, says Hildrow. “In terms of taste, we balance each other, and since Valerie’s native language is French, this makes doing business in Paris very easy.”

Paul Schneider, co-owner and co-founder TWIST boutiques Notes on Portland and Seattle; “There’s a lot of credibility to a designer’s work if they’re on an online platform like Novelebox or presenting at Paris Fashion Week. If you’re a retailer or stylist, you know you’re getting artful, careful jewelry customization from independent designers of integrity. Schneider, who owns and operates the extensive and active TWIST Online website, added that in this era of rampant copyright infringement, “you don’t have to worry about any pieces being ripped off.” Darren, Valerie and Novelebox offer great value to business people because the kits they offer are pre-qualified.

According to New York-based George Ianaki root, creative director and founder Millamore Jewelry He explains, “Darren and Valerie prize and immediately recognize design originality. Both have a strong track record in building and replicating brands that embody new forms, new concepts, new trends. (Their showroom is bilingual, as Hildrow is English and Demur is a native French speaker.) “Because they study a given piece of retail so carefully,” Ruth continues, “Darren and Valerie describe how a Novelebox designer sees it. It may add value to the company’s stock. Thus, Hildrow and Demure offer distinct diplomatic and commercial advantages to designers and retailers. “They focus on helping brands develop into their full expressions, and because they’re passionate about the designers they represent, they do their best to build long-term relationships with retailers and e-commerce sites,” Ruth continued. “Focus on short-term sales goals.”

Regarding Hildrow’s Millamore jewelry, “I admire the sculptural and ergonomic engineering of Millamore’s high-volume Kinsugi collection. Inspired by the Japanese kinsugi art of repairing damaged ceramics with gold added to preserve the repair, the forms and various diamond motifs of Millamore kinsugi jewelry remind this writer of the French. “Taste of Relief”In English it means “the taste of help”. (In fine and applied art, any work in which the figures are projected from a supporting background is said to consist of a relief.)

“The record shows that Darren knows exactly what trends to set and sell well,” says the London-based designer. Vicky SargeTheir fearlessly bold jewelry has been featured in the collections of fashion designers such as Dries Van Noten over the years and is now sold in select boutiques such as the gift shops of the British royal palace and museums such as London’s Wallace Collection. “I’ve worked with Darren for years and he’s helped grow my business, and now he’s doing that for Novelbox.”

According to Hildrow, “Jewelry often inspires the wearer with positive emotions and confidence. I believe,” he continues, “that the best jewelry made by independent designers does so by enhancing how others perceive you and thus their response to you. Novelebox, “is delighted to bring our artistically diverse universe of positive energy jewelery to retailers.